Brands
Lotus Derma Botanics launches first campaign for blemish care face wash
MUMBAI: Lotus Derma Botanics has rolled out its first-ever campaign for the Blemish Free Face Wash, putting the spotlight on a formula that blends clinical strength with botanical calm. The brand is taking the high-visibility route with an integrated push across television, OTT, digital and social platforms.
The campaign is rooted in findings from a detailed consumer study that revealed a common struggle. Users who relied solely on strong clinical actives often faced redness, irritation and flakiness. This insight set the tone for a range designed for sensitive skin, created with dermatologists and built on balance.
Leading the line is the Lotus Derma Botanics Blemish Free Face Wash that pairs kojic acid for targeted action with an antioxidant-packed multi-berry extract for soothing nourishment. The formula works to lighten dark spots, acne marks and pigmentation while maintaining a pH of 5.5, which is considered ideal for sensitive skin. According to the brand, 90 per cent of users noticed a visible reduction in acne marks and dark spots within four weeks.
The TVC follows a young college student juggling acne marks and confidence, nudged gently towards smarter skincare choices. With an easy, youthful tone, the film makes a simple point. Just as people pay attention to what goes into their bodies, they should care about what goes onto their skin. The narrative reinforces the brand’s philosophy of combining clinical efficacy with botanical comfort to achieve a brighter, more even complexion.
Speaking about the campaign, Lotus Herbals chairman and managing director Nitin Passi, said Lotus Derma Botanics was built on decades of research and collaboration. He added that the range brings together high-performance actives and botanicals known for their antioxidant benefits and safety.
The campaign will run across national and regional channels, including a co-powered sponsorship on Zee Bangla for Sa Re Ga Ma Pa. Digital visibility is set to scale up through integrations with JioStar CTV and Amazon MX Player. The brand’s social channels and website will also carry the campaign, while retail formats will see in-store branding and point of purchase activations to drive engagement.
With its first campaign out in the world, Lotus Derma Botanics is aiming to make blemish care feel less clinical and more considered, one gentle cleanse at a time.
Brands
Lotus Herbals unveils HydroActivated sunscreen with high-impact campaign
Harnaaz Sandhu fronts digital push spotlighting breakthrough sun care tech
MUMBAI: Lotus Herbals has rolled out a high-decibel marketing campaign to introduce what it calls India’s first hydro-activated sunscreen, aiming to reshape how consumers think about sun protection.
At the centre of the launch is the Safe Sun HydroActivated Sunscreen SPF 50+ PA+++, a formulation built on a patent-pending Hydrosome Technology that activates on contact with moisture. Unlike conventional sunscreens that can weaken with sweat, this product is designed to do the opposite, boosting protection when the skin is exposed to water or perspiration.
The campaign is led by Harnaaz Sandhu and is being amplified across OTT platforms, social media and outdoor locations in key metro cities. The brand film takes a light, relatable approach to everyday sunscreen struggles such as uneven application and fading protection, while positioning the new product as a reliable, high-performance alternative for active lifestyles.
Beyond its core technology, the sunscreen features next-generation UV filters and Edelweiss Flower Extract, offering hydration alongside protection. The formula claims up to 10 hours of water resistance and even, all-round defence against sun exposure and tanning, targeting consumers who want both skincare and performance in one product.
Speaking about the launch, Lotus Herbals chairman and managing director Nitin Passi said, “We are excited to launch India’s first sunscreen with hydroactivated technology which is our most innovative product launch. This isn’t just a sunscreen; it’s a technological breakthrough that utilises a novel manufacturing process. We’ve created a product that stays invisible on the skin yet becomes a performance powerhouse when the user is most active.”
Sharing her experience, Lotus Herbals brand ambassador Harnaaz Sandhu said, “I am thrilled to be associated with Lotus Herbals Safe Sun for their new sun protection campaign. In my world, there is no room for shortcuts, and I need functional and reliable products that work as hard as I do. The hydroactivated sunscreen is a game-changer because it blends with my skin and protects me better when I’m pushing my limits.”
The campaign is being distributed across platforms including JioStar connected TV integrations and ZEE5, along with television placements such as Sa Re Ga Ma Pa in West Bengal. A large influencer push involving over a thousand creators, along with in-store branding and retail activations, is also part of the rollout.
With a blend of science-led positioning and mass-market storytelling, Lotus Herbals is betting on innovation to stand out in the crowded sun care segment, hoping its moisture-powered promise strikes the right chord with today’s always-on consumers.
