MAM
Lotte Chocopie & Coffy Bite launch innovative digital campaigns for #MothersDay2020
Lotte India Corporation Ltd. celebrates this Mother’s Day with two innovative digital campaigns #PauseToThank (Lotte ChocoPie) and #ArgumentsWithMom (Coffy Bite). While Lotte Chocopie seeks to thank all mothers on the occasion, Coffy Bite focuses on the many arguments that one has/had with his/her mom at different points in time.
The digital campaign titled #PauseToThank celebrates the bond of love and affection between a mother and her children. Lotte ChocoPie also launched its new digital film “PauseToThank", which shows two kids wrapping a surprise gift for their mother and wishing her on the occasion. The iconic brand, Coffy Bite has an interesting take for Mother's Day – #ArgumentsWithMom – highlighting age old, fun filled arguments, everyone has had with their mothers. While these arguments have continued for decades, to no end, the mother-child bond stays stronger than ever.
Commenting on the launch, Venkatesh Parthasarathy, VP Marketing, LOTTE India said, “We are extremely delighted to launch these campaigns to honor Moms – truly the most inspiring people in our lives. Mother's Day is special for children as well as mothers and they get an opportunity to relish the everlasting bond of love and affection between them. Through these campaigns, we would like to create moments where people can thank their wonderful, endearing mothers and also an opportunity to make them feel special and to cherish some unforgettable moments spent together."
YouTube links to the TVC is:
To participate in the campaign, please visit one of the following links:
Lotte Chocopie
Facebook: https://facebook.com/LotteChocopieIndia/
Instagram: https://www.instagram.com/lottechocopieindia/
Tiktok: https://vm.tiktok.com/Vmu83E/
Twitter: https://twitter.com/lotte_india/
CoffyBite
Facebook: https://www.facebook.com/CoffyBiteIndia/
Instagram: https://www.instagram.com/coffybiteindiaofficial/
Twitter: https://twitter.com/CoffyBiteIndia
MAM
Pulse launches 7th Loyalty Day with #PulseUpYourDrink campaign
Runs May 1 to 15, invites fans to create drinks, 100 winners get merchandise.
MUJMBAI: If candy had a cocktail hour, Pulse is ready to stir things up literally. The Dharampal Satyapal Group’s confectionery brand has rolled out the seventh edition of Pulse Loyalty Day, anchored by a new digital-first campaign, #PulseUpYourDrink, running from May 1 to May 15, 2026. The idea: turn a tangy candy into a creative ingredient, and let consumers do the mixing. Tapping into a growing trend of flavour experimentation, especially among Gen Z and millennials, the campaign invites fans to create mocktails and beverages using Pulse candy. The format leans heavily on user-generated content, with participants encouraged to share their creations on social media by tagging @passpass_pulse.
To kick things off, a set of chefs will introduce Pulse-inspired mocktail recipes, setting the base for fans to remix and reinterpret. Actor Mannara Chopra joins the campaign to amplify reach, signalling a continued focus on youth engagement.
The activation is designed to play out across the digital ecosystem, with nano and micro influencers driving participation and conversation. As an added incentive, 100 participants will win Pulse-branded merchandise, blending fandom with rewards.
Pulse, which has led the hard-boiled candy segment for the past nine years, is increasingly positioning itself as more than just a product leaning into culture, community and online behaviour. Loyalty Day, now in its seventh edition, has evolved into a recurring digital moment where consumers actively co-create the brand narrative.
The strategy is clear: keep the flavour familiar, but the engagement fresh. Because in today’s attention economy, even a candy needs to stay in the mix.
