L’Oréal India appoints Priya Rege Jaggi as head of content & Advocacy

MUMBAI: Some career moves are planned. Others feel like a story coming full circle. L’Oréal India has appointed Priya Rege Jaggi as its new head of content & Advocacy, bringing on board a marketing leader whose connection with the beauty giant began long before she joined its payroll. Announcing the move, Jaggi reflected on childhood memories of watching her mother participate in the selection process for L’Oréal’s Young Women in Science scholarship programme. The experience introduced her to aspiring scientists from underprivileged backgrounds and left a lasting impression about the company’s commitment to science, innovation and women’s empowerment.

Those early encounters, she noted, shaped her perception of the brand as something larger than beauty, associating it with ambition, opportunity and progress.

Her appointment adds another significant chapter to a career that spans some of the world’s most influential consumer and technology brands.

Before joining L’Oréal India, Jaggi served as marketing head (associate director) at McDonald’s India from February 2024 to May 2026, overseeing marketing strategy, brand governance and portfolio performance across the restaurant chain’s operations.

Prior to that, she spent more than four years at Meta, where she led consumer marketing for Instagram and Facebook App in India. Her role focused on product growth, brand strategy and creator ecosystem initiatives during a period of rapid expansion for both platforms. Jaggi also founded Vantage Designs, a direct-to-consumer work and travel bags brand, adding entrepreneurial experience to her marketing credentials.

Her arrival comes as L’Oréal India continues to strengthen its focus on content-led storytelling, creator partnerships and advocacy-driven brand building in an increasingly digital-first consumer landscape. For Jaggi, however, the appointment appears to carry a deeper personal significance. What began years ago as admiration from the sidelines has now evolved into a leadership role at the company she once viewed through the lens of science, aspiration and possibility.

Sometimes, the best brand stories are the ones that write themselves.