MAM
Loop launches ad campaign with new brand identity and logo
Mumbai: Group health insurance provider Loop announced its rebranding to renew its corporate vision and usher in the next phase of rapid growth. Building on this new brand identity, Loop has signed on actor and celebrity entrepreneur Kunal Kapoor as the face of its first-ever campaign.
The refreshed logo, colour palette, imagery and website reflects the growth and evolution of Loop since its inception in 2018 while also symbolising the future vision of the primary care provider with an in-house medical team, according to the brand.
“Our business is growing and evolving since we launched in 2018, and we felt it is time for an overhaul,” said Loop co-founder and CRO Amrit Singh on the rebranding. “We analysed our values as an organisation and created a brand identity that reflects those values. The refreshed logo broadens our brand identity to encapsulate all that our brand stands for today and symbolise our future. The rebranding aims to break through the clutter while depicting the modern feel of our services.”
In Loop’s new ad film, Kunal Kapoor dons the persona of an HR head faced with a choice for picking a partner for employee healthcare benefits that, according to his employees, is a super easy one. In another ad film, his character talks directly to the millions of HR professionals in India about why selecting Loop is the right choice.
Kapoor is the co-founder of Ketto, a crowdfunding platform that provides fundraising assistance for the healthcare needs of the needy. Last year, Kapoor chose Loop as Ketto’s healthcare partner to provide health benefits for their 200+ employees.
“We are at a stage in our growth where it is essential to convey our unique vision and purpose to HR professionals and employees across the board,” said Amrit Singh. “With this ambition, we launched our campaign starring Kunal Kapoor, who is first a happy client and then the face of our campaign. He was a part of our ecosystem as a Loop member and had the opportunity to experience Loop’s benefits first-hand, putting him in a unique position to accurately convey our vision and purpose,” he added.
Commenting on the campaign Kunal Kapoor said, “The Loop team is building something really special. They are on a mission to fix healthcare in India starting with group insurance benefits. I was impressed with Mayank’s vision and his unique approach to this market. Working with them on this campaign was a natural fit for me and I’m excited to watch them grow.”
MUMBAI: In India’s fast-moving payments race, Visa has just swiped in a new leader. The company has named Suresh Sethi as its India country head, marking a key leadership shift as it sharpens its focus on digital payments growth in the market. Sethi steps into the role following his recent exit from Protean eGov Technologies, where he served as chief executive officer. He succeeds Sandeep Ghosh, who has moved on after more than four years at Visa to pursue an external opportunity.
The appointment comes at a time when Visa is doubling down on its expansion strategy across India and the wider region, deepening partnerships and accelerating adoption in an increasingly competitive digital payments ecosystem.
Sethi brings with him a broad, cross-market perspective shaped by decades of experience across corporate banking, retail financial services, mobile money and large-scale government technology initiatives. He began his career at Citigroup, where he spent 14 years working across India, Africa, South America and the United States, focusing on transaction banking services within the corporate bank.
His appointment signals a blend of institutional experience and market familiarity qualities that could prove critical as Visa navigates a landscape where fintech innovation, regulatory evolution and consumer adoption are all accelerating at once.
As digital payments in India continue to scale rapidly, the leadership change underscores a simple reality, in a market where every tap, scan and swipe counts, who leads the charge can matter just as much as the technology itself.
