Ad Campaigns
Lokmat Connect partners with Birla Sun Life Mutual Fund
MUMBAI: Lokmat Connect in association with Birla Sun Life Mutual Fund recently launched awareness camps across 5 locations in Maharashtra as part of the ‘Jaanoge tabhi toh Maanoge’ campaign – a National Investor Education and Awareness Initiative. The unique campaign was initially rolled out by Birla Sun Life Asset Management with the objective of increasing awareness on the different investment opportunities that are available to people today. The 2 month long initiative educated individuals on making better financial decisions through various engaging sessions that included insights from eminent personalities like
Mr. Prashant Gupta – Regional Head, Rest of Maharashtra & Goa and Mr. Gururaj – AVP, Investor Education & Distribution Development.
By virtue of this partnership, Lokmat Connect in association with Birla Sun Life Mutual Fund organized a series of investor awareness camps to highlight the various investing opportunities with mutual funds. Reaching out to over 2000 people in Maharashtra, the Jaanoge tabhi toh Maanoge awareness camps aimed at spreading financial literacy not only in the state, but across the length and breadth of the country. The camps provided significant and insightful knowledge on the benefits of mutual funds, systematic investment plans, goal based investing and allocation of equities among other mutual fund based concerns.
Commenting on the partnership with Lokmat Connect and sharing his views on the success of the campaign, K.S Rao, Birla Sun Life Asset Management Company Ltd Head – Investor Education & Distribution Development said, “Our sincere thanks to the Lokmat team for their support and smooth execution on the Investor Awareness Sessions in Maharashtra, as part of our mission of spreading Financial Literacy in the state. The sessions were thoroughly engaging and were bolstered by the presence of eminent personalities who interacted with the attendees. We look forward to more such collaborations towards our mission to empower investors through our – Jaanoge Tabhi Toh Maanoge series.”
Adding to the same, Ajit Nair, National Sales Head, Lokmat Media says, “At Lokmat we have created impactful on ground connect directly with target audience for brands through various innovative programs across the state. Our widespread reach and best understanding of the local nuances in Maharashtra has helped us execute various such brand programmes seamlessly. With a large team across the state coupled with our print we can create unique brand solutions that enhance the brand experience with their target audience.”
Lokmat Connect houses various forums as well as engagement activities and events to create an instant connect with consumers, brands, women, youth, children, artists and entrepreneurs; spanning all aspects centered around societal development. The forums currently listed under the entity include Lokmat Knowledge Forum, Lokmat Sakhi Manch, Lokmat Yuva, Lokmat Bal Vikas Manch and Lokmat Campus Club.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
