MAM
Logicserve Digital wins digital mandate for Wet & Dry Personal Care
MUMBAI: Logicserve Digital, a digital marketing company and the Indian arm of Logicserve Group, is now the official Digital Agency on Record for Wet and Dry Personal Care Private Limited. They will be handling Paid Media Services, Social Media Management and Creative duties for the brand. The agency won this account following a multi-agency pitch.
Established in 2013, Wet & Dry Personal Care is part of PAN Health and it has four brands under the umbrella – Everteen, NEUD, Nature Sure and ManSure. Logicserve Digital’s partnership aims to boost the awareness about the businesses.
Logicserve Digital founder & CEO Prasad Shejale says, “We are very happy to be associated with Wet and Dry Personal Care Private Limited and work on this interesting new category. They have an attractive portfolio of products available for varied needs of consumers. We look forward to providing result-driven strategies to them that can help them expand their outreach and achieve the desired results. With the brand’s focus on their digital native target audience, we are positive that we will be able to help them tap the right consumers through right channels and efficiently amplify their overall reach and business growth in the long run. We definitely look forward to working on innovative ideas for the brand and have a fruitful association with them.”
Wet and Dry Personal Care Private Limited CEO Hariom Tyagi says, “The partnership with Logicserve Digital is highly synergistic as our products audience is very internet savvy and Logicserve Digital has strong expertise in understanding and efficiently managing the digital movement of consumers. I feel their experience of digital landscape, understanding of consumer’s digital behaviour and insight-driven approach for creative communication, will help us augment our visibility, strengthen the reach and boost our marketing efforts to achieve optimal results. We are excited to partner with Logicserve Digital and look forward to take our brand to the next level with their help.”
AD Agencies
Abhay Duggal joins JioStar as director of Hindi GEC ad sales
The streaming giant brings in a seasoned revenue hand as the battle for Hindi television advertising heats up
MUMBAI: Abhay Duggal has a new desk, and JioStar has a new weapon. The media and entertainment veteran has joined JioStar as director of entertainment ad sales for Hindi general entertainment channels, adding 17 years of hard-won revenue experience to one of India’s most powerful broadcasting operations.
Duggal is no stranger to big portfolios or bruising markets. Before joining JioStar, he spent a brief stint at Republic World as deputy general manager and north regional head for ad sales. Before that, he put in three years at Enterr10 Television, where he ran the north region for Dangal TV and Dangal 2, two of India’s leading free-to-air Hindi channels. The north alone accounted for more than 50 per cent of total channel revenue on his watch, a number that tends to get attention in any sales meeting.
His longest stint was at Zee Entertainment Enterprises, where he spent over six years rising to associate director of sales. There he commanded the Hindi movies cluster across seven channels, owned more than half of north India’s revenue across flagship properties including Zee TV and &TV, and closed marquee sponsorships across the Indian Premier League, Zee Rishtey Awards and Dance India Dance. He also handled monetisation for the English movies and entertainment cluster and the global news channel WION, a portfolio that would stretch most sales teams twice his size.
Earlier in his career Duggal closed what was then a Rs 3 crore single deal at Reliance Broadcast Network, one of the largest in Indian radio at the time, before that he helped launch and monetise JAINHITS, India’s first HITS-based cable and satellite platform.
His edge, by his own account, lies in marrying data and instinct: translating audience trends, inventory signals and client demands into long-term partnerships built on cost-per-rating-point discipline rather than short-term deal chasing. In a media landscape being reshaped by streaming, fragmented attention and AI-driven advertising, that kind of rigour is increasingly rare and increasingly valuable.
JioStar, which blends the scale of Reliance’s Jio platform with the content firepower of Star, is doubling down on its advertising business at precisely the moment the Hindi GEC market is getting more competitive. Bringing in someone who has spent nearly two decades doing exactly this, across some of India’s most watched channels, is a pointed statement of intent. Duggal has spent his career turning audiences into revenue. JioStar is clearly betting he can do it again, and bigger.
