MAM
Logicserve Digital strengthens leadership team with multiple senior level appointments
MUMBAI: Logicserve Digital, a digital marketing company and the Indian arm of Logicserve Group, has onboarded Dhirendra Singh, Anshuman Misra, Shantanu Bhattacharyya, Priti Kende, Kaustav Mukerji and Ashwani Kumar to augment its capabilities across client servicing, creative, technology, campaign strategy, integrated marketing, and business development.
These multi-level leadership appointments align well with the company’s commitment to deliver best in class advisory and execution capabilities.
Commenting on the agency’s latest appointments, Logicserve Digital co-founder and CEO Prasad Shejale said, "The newly appointed leadership team will play an important role to drive the next phase of growth for Logicserve Digital. I believe this is the right time to scale up the business and bridge the gap between marketing and technological innovations through data-driven integrated digital marketing solutions. Our new team members will help us stay ahead of the curve with the skillset and expertise they bring to the table. We look forward to keep up the momentum by delivering the promise of quality work and helping our clients be ready for the surfeit of opportunities that are opening up due to growth in digital space.”
Dhirendra Singh has a rich experience of over 24 years in creative development, creative strategies, managing creative assets and out-of-the-box conceptualisation. His last stint was with JWT as VP – digital production.
Anshuman Misra is an alumnus of Symbiosis Institute of International Business and comes with an experience of over 22 years. In his previous roles, misra has worked as COO of Couponraja.in and has co-founded one of the world’s first Citizen Journalism powered Online News Portal, Merinews.com.
Shantanu Bhattacharyya comes with more than 20 years of experience across sectors including FMCG, media, home services, social enterprise, consumer durable in India and abroad. He has prior experience of working with brands including Eveready Industries, Godrej Consumer Products Limited, Radiocity 91.1 FM, Fever 104 FM, Beximco and Labournet Services.
Priti Kende is an IT professional with more than 20 years of experience. She has worked in various domains including banking, data warehousing, manufacturing, media & entertainment, etc. In her prior job roles, she has worked with companies including LTI, Mastek, and Kale Consultants.
Kaustav Mukerji comes with more than 13 years of experience dedicated to digital and integrated marketing. He began his career with Google as part of their founding team in Gurgaon. He has held multiple key positions across brand as well as agency side. In his previous roles, he has worked with companies like Bharti Airtel, Canara HSBC, GroupM, Omnicom Media Group, Starcom MediaVest Group and has managed brands across varied verticals.
Ashwani Kumar comes with over 9 years of experience in ad-tech. In his previous roles, he has managed the performance business portfolio for both domestic and overseas clients. He has a strong background of being a key media buyer and digital strategist for high revenue advertisers in India with great partner management capabilities.
MAM
Nikita Kandhari expands role at Prime Video India
Senior leader now heads content marketing for hindi slate while retaining principal position.
MUMBAI: Nikita Kandhari just levelled up her Prime Video game because when you’re already scripting hits, the next move is to own the whole Hindi storyline. Nikita Kandhari has taken on an expanded leadership role at Prime Video & Amazon MGM Studios, now heading content marketing for the Hindi slate covering original series, movies, and licensed titles while continuing as principal for content marketing.
Announcing the move on LinkedIn, Kandhari wrote, “I’m excited to share that I’m stepping into an expanded role, leading content marketing for the Hindi slate… The past year has been an intense period of learning across building new IPs, shaping campaigns, and working more closely than ever with cross-functional teams. I’m grateful for the trust, mentorship, and collaboration that made that growth possible.”
In her broader mandate, Kandhari will shape integrated, audience-first marketing strategies for Prime Video’s growing Hindi content portfolio, aiming to deepen engagement with India’s booming streaming viewers through thoughtful, culturally attuned campaigns.
Kandhari brings nearly two decades of experience across media, FMCG, and advertising. Before Amazon, she held key roles at Netflix, Hotstar, Unilever, Ogilvy & Mather, and began her career in 2008 as a Research Analyst at The Nielsen Company. She holds an MBA in Marketing and Strategy/Leadership from the Indian School of Business.
Her expanded remit arrives as Prime Video and Amazon MGM Studios continue to scale their Hindi originals and licensed offerings in one of the world’s most competitive and fast-growing streaming markets. For a platform betting big on regional storytelling, placing someone with Kandhari’s blend of strategic depth, creative campaign experience, and cross-industry insight at the helm feels like the perfect plot twist to keep viewers hooked.
