MAM
Logicserve Digital appoints Manesh Swamy as VP – creative
MUMBAI: Logicserve Digital, a digital marketing company and the Indian arm of Logicserve Group, has appointed Manesh Swamy as vice president – creative. Swamy will head the creative team and play a key role in augmenting the creative aspects of the solutions they offer to their clients.
An expert in the industry, Swamy comes with over two decades of experience and brings with him a strong digital orientation with experience of managing reputed brands across sectors. He has helped the teams to design award-winning creative campaigns for various brands and was instrumental in creating innovative brand experiences.
Congratulating Swamy on his appointment Logicserve Digital co-founder and CEO Prasad Shejale said, “We are very happy to have Manesh on board with us. His experience, expertise and credibility will help strengthen our creative offerings with the changing needs of end consumer and thus brands. Great creative communication depending on customer context and channel touchpoint will pluck the right emotional chords of the end consumer. Manesh will help enhance the innovative, and impactful creative communications and solutions to our clients. He is a digital native and has created multiple campaigns across mediums including digital, activation and mobile. He follows a customer-centric approach with game-changing technology at its core and, I believe, he is a perfect fit to lead our creative team.”
Talking about his appointment, Swamy said, “I believe that creativity is the soul of effective marketing activities. Combining creativity with the overall brand messaging using insights from the available data can help brands set a personal connection with the audience. I am really excited to be a part of Logicserve Digital. I take up this opportunity to support and enhance the creative capabilities of the company and create a new persona that encompasses digital media expertise as well as strong creative outlook offering 360-degree solutions to our clients.”
Swamy has spearheaded successful campaigns for brands including PepsiCo, Mahindra Auto, Nerolac paints, Singapore Tourism, Milton, Intel, UB Group, Hyundai, ACC, and many more. Some of the notable campaigns he has curated include branded content for Tata Pravesh’s #DoorsOfIndia, Intel’s ‘A look inside Dharavi’ project, Mahindra XUV500’s digital launch, social media campaigns #HarGhoontMainSwag and #RiskUthaNaamBana for Pepsi and Mountain Dew to name a few.
Before joining Logicserve Digital, he worked with Hungama Digital Services for 15 years where he played a significant role in leading the team win more than 100 metals at national as well as international awards. He has been a part of the Jury for prestigious awards like Goafest-Abbys, AdFest Pattaya and has been featured under Social Samosa’s 40under40 2019 list.
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Abhay Duggal joins JioStar as director of Hindi GEC ad sales
The streaming giant brings in a seasoned revenue hand as the battle for Hindi television advertising heats up
MUMBAI: Abhay Duggal has a new desk, and JioStar has a new weapon. The media and entertainment veteran has joined JioStar as director of entertainment ad sales for Hindi general entertainment channels, adding 17 years of hard-won revenue experience to one of India’s most powerful broadcasting operations.
Duggal is no stranger to big portfolios or bruising markets. Before joining JioStar, he spent a brief stint at Republic World as deputy general manager and north regional head for ad sales. Before that, he put in three years at Enterr10 Television, where he ran the north region for Dangal TV and Dangal 2, two of India’s leading free-to-air Hindi channels. The north alone accounted for more than 50 per cent of total channel revenue on his watch, a number that tends to get attention in any sales meeting.
His longest stint was at Zee Entertainment Enterprises, where he spent over six years rising to associate director of sales. There he commanded the Hindi movies cluster across seven channels, owned more than half of north India’s revenue across flagship properties including Zee TV and &TV, and closed marquee sponsorships across the Indian Premier League, Zee Rishtey Awards and Dance India Dance. He also handled monetisation for the English movies and entertainment cluster and the global news channel WION, a portfolio that would stretch most sales teams twice his size.
Earlier in his career Duggal closed what was then a Rs 3 crore single deal at Reliance Broadcast Network, one of the largest in Indian radio at the time, before that he helped launch and monetise JAINHITS, India’s first HITS-based cable and satellite platform.
His edge, by his own account, lies in marrying data and instinct: translating audience trends, inventory signals and client demands into long-term partnerships built on cost-per-rating-point discipline rather than short-term deal chasing. In a media landscape being reshaped by streaming, fragmented attention and AI-driven advertising, that kind of rigour is increasingly rare and increasingly valuable.
JioStar, which blends the scale of Reliance’s Jio platform with the content firepower of Star, is doubling down on its advertising business at precisely the moment the Hindi GEC market is getting more competitive. Bringing in someone who has spent nearly two decades doing exactly this, across some of India’s most watched channels, is a pointed statement of intent. Duggal has spent his career turning audiences into revenue. JioStar is clearly betting he can do it again, and bigger.
