MAM
Lodestar takes home the most at Emvies 2002
FCB Ulka’s media buying outfit Lodestar grabbed most of the awards in the four categories for media innovation and achievement given away at the Emvies 2002 last night.
The Advertising Club, Mumbai’s second annual awards for the least glamorous perceived function of the ad industry, wound up on a pleasant summer evening at south Mumbai’s Taj Hotel Monday night. Nominee agencies, club members and assorted celebrities turned up in strength to celebrate the media’s role in the overall success of an ad campaign.
Twenty-three judges from the advertising, media and marketing fraternity sifted through 81 entries before hand picking awards for the four categories that made up the Emvies. That messrs Sam Balsara, Sandeep Goyal, Meenakshi Madhvani, Shailesh Gupta, Mohini Bhullar et al were choosy about the awards was obvious – the gold was denied in one category; nominees in some had to be content with joint silver.
Lodestar bagged the silver for the best media strategy, media research and innovation in net advertising, while netting the gold for outdoor innovation. Not surprisingly, the outfit walked away with the award for best media agency of the year. The lifetime achievement of the year award was given to Suren Chawla, the doyen of the media industry, who is best known for his research on urban and rural market ratings. A Delhi School of Economics alumnus, Chawla received the award from D K Bose, who recalled Chawla’s contribution in inducting professionalism into the industry.
The awards :-
|
Category
|
Nominees
|
Gold
|
Silver
|
|
Best Media Strategy
|
WPP (Sunsilk)
|
–
|
Lodestar (Whirlpool)
|
|
Lodestar (Indica V2)
|
–
|
Lodestar (Indica V2)
|
|
|
Lodestar (Whirlpool)
|
–
|
–
|
|
|
Media Research
|
WPP (Courting Change)
|
Lodestar (Media Graphics)
|
Lodestar (Impress)
|
|
Lodestar (Impress)
|
–
|
Madison (Programme Predictor)
|
|
|
Madison (Programme predictor)
|
–
|
–
|
|
|
Lodestar (media graphics)
|
–
|
–
|
|
|
Best media innovation (TV)
|
Media Edge (Colgate)
|
Madison (Maruti Versa)
|
WPP (Pepsodent)
|
|
Madison (Versa)
|
–
|
Media Edge (Colgate)
|
|
|
WPP (Pepsodent)
|
–
|
–
|
|
|
Best Media innovation (Net)
|
WPP (Close Up Whitening, Axe)
|
WPP (Close Up Whitening)
|
Lodestar (Indica)
|
|
Lodestar (Indica)
|
–
|
–
|
|
|
Best Media innovation
|
WPP (Lakme)
|
WPP (Lakme)
|
Universal McCann
|
|
Universal McCann
|
–
|
–
|
|
|
(Van Heusen)
|
–
|
–
|
|
|
Best Media innovation
|
WPP (Spice Telecom)
|
WPP
|
–
|
|
Best outdoor innovation
|
Lodestar (Nerolac)
|
–
|
–
|
|
Ogilvy Outreach (Castrol)
|
Lodestar (Nerolac)
|
Ogilvy (Castrol)
|
|
|
Best Media Marketer Of the year
|
Dainik Bhaskar MTV
|
–
|
–
|
|
Chitralekha
|
Chitralekha
|
–
|
|
|
Media Agency of The year
|
–
|
Lodestar Media
|
Brands
Hyundai Venue crosses 1 lakh bookings, adds HX8 Diesel AT variant
New top-spec automatic diesel trim brings ventilated seats, OTA updates and paddle shifters.
MUMBAI: Hyundai Venue just hit the jackpot and upgraded the prize because when you cross 1 lakh bookings, you don’t just celebrate, you throw in paddle shifters and ventilated seats for the ride. Hyundai Motor India Limited (HMIL) announced that the all-new Hyundai Venue has achieved 1 lakh bookings, cementing its strong position in the compact SUV segment. To mark the milestone and further enhance customer choice, the company introduced the new HX8 Diesel Automatic (AT) variant.
The HX8 Diesel AT is powered by the proven U2 1.5L CRDi diesel engine paired with a 6-speed automatic transmission. It adds a host of premium comfort, safety and convenience features, including:
- Ventilated front seats
- Dual-tone leatherette seats with VENUE branding
- Electric 4-way driver seat adjust
- Controller Over-the-Air (OTA) updates
- Hyundai Bluelink connected car technology
- Electric parking brake with auto hold
- Rear disc brakes
- Ambient lighting on crash pad and central console
- Drive mode select (Eco, Normal, Sport)
- Traction control modes (Sand, Mud, Snow)
- Paddle shifters
HMIL, managing director & CEO Tarun Garg said, “We are delighted that the new Hyundai Venue has crossed 1 lakh bookings, reaffirming the strong trust Indian customers place in our brand. The introduction of the new HX8 Diesel Automatic variant further strengthens the Venue lineup, offering customers the perfect blend of diesel efficiency, torque-rich performance and effortless convenience.”
Backed by Hyundai’s extensive sales and service network, the Venue continues to appeal to buyers seeking a feature-rich, comfortable and future-ready compact SUV. The new variant reinforces HMIL’s focus on delivering advanced technology, safety, comfort and value while adapting to evolving customer preferences.
In a segment where bookings are the real horsepower, Hyundai isn’t just counting milestones, it’s handing drivers an automatic upgrade that makes every journey feel like the victory lap.
