Ad Campaigns
Lizol launches new “Healthy home starts with Lizol” campaign
MUMBAI: Lizol, an RB germ-kill brand, has launched the new “Healthy home starts with Lizol” campaign that aims to create an urgent need for specialised germ-kill solutions to ensure germ-free surfaces within homes.
Commenting on the new campaign, RB Hygiene Home CMO, marketing director, South Asia Sukhleen Aneja said, “Data shows that kitchen and bathroom are two of the germiest places in the house. In fact, it is shocking to know that kitchen cloth is the most contaminated item of all. Looking at these facts, Lizol as a brand realised the need to help people understand how ineffective regular cleaning solutions are. There are a number of invisible illness-causing germs that lie around all kinds of surfaces in the house that can go easily undetected because the surface appears to be clean. With our new campaign “Healthy home starts with Lizol”, we want to establish the need for a specialised germ kill solution like Lizol that offers 10 X better cleaning and removes 99.9 per cent germs. As a germ kill brand, we want to elevate the germ concern among Indians and also get them to act upon it by using a solution that truly kills germs and makes it a part of their essential cleaning regime.”
Approximately 5,000 children get affected by typhoid, diarrhoea, and flu in India every day. These diseases are caused by germs that can also be found on household floors and easily be picked up by children. Kitchen and bathrooms carry particularly high levels of contamination while kitchen cloth/ sponges are the primary route for cross-contamination and spreading germs around the house. These can lead to people falling sick more often.
For ages, Indians have adopted various cleaning techniques like detergents, salts, and phenyls to clean their homes unaware of their meager effect on the dirt and germ that are accumulated across various surfaces. To create awareness around the risk associated with this preference, the new Lizol campaign highlights the ineffectiveness of using phenyl and detergent to achieve germ-free cleaning. Heat and moisture also aid in germ multiplication and with the weather conditions in India, this becomes even more important for people to keep in mind. The two new TVC’s aimed differently at both Phenyl and detergent users focus on the need to clean our homes with a germ kill solution that is effective to ensure better health for our loved ones.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
