MAM
LIXIL appoints Priya Rustogi as the leader for LWT- India & subcontinent
Mumbai: LIXIL, the maker of water and housing products, recently appointed Priya Rustogi as the leader for LIXIL Water Technologies (LWT)—India and subcontinent. LIXIL has been in the Indian market for over a decade through its American Standard and GROHE brands. In this pivotal role, Priya will oversee the operations of these sanitaryware brands in India and the Subcontinent.
With a sharp focus on leveraging innovation and disruptive business models, Priya aims to realize LIXIL’s goal of transforming end-to-end bathroom solutions in India. As a visionary leader, Priya will drive regional growth and development while ensuring the company’s strategy aligns with its plans. She is deeply committed to the organization’s growth through its extensive channel network.
With over two decades of industry experience, Priya brings extensive knowledge of sales and distribution and a proven track record of successfully implementing product marketing strategies. Before taking over her current position, she led the consumer business for LIXIL India for over five years. Prior to joining LIXIL, Priya held prominent positions with brands such as Plantronics and Ranbaxy. During her stint with Plantronics, Priya led the launch of Plantronics Retail Products in India. She established it as the leader in the mid-premium headset segment.
LIXIL, India & subcontinent leader Priya Rustogi said,” I am pleased to take on this new role. I am thankful to the management team for trusting me with this responsibility. Leading LWT and driving growth for our flagship brands, GROHE and American Standard, is an absolute honour. I look forward to leveraging my expertise to scale the business, promote innovation, and achieve new heights for LWT. I want to contribute towards strengthening our presence in the country and exploring new partnership opportunities to expand our reach further.”
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
