Ad Campaigns
Livpure associates with Flipkart for their digital campaign on Livpure Smart AC #ThinksLikeYou
MUMBAI: Livpure for the first time associates with Flipkart, the world’s largest e-commerce platform for their digital campaign on Livpure Smart AC #ThinksLikeYou. The film targets the millennials of today that are more inclined towards the use of smart technologies. From the house of Livpure, it brings for its consumers a campaign that shows that the Livpure ACs are embedded with Artificial Intelligence and Machine Learning, equipped with Wi-Fi and IoT.
The narrative of the campaign has a protagonist that focuses around using ‘smart’ and AI technology equipment in every situation and showcasing the importance of technology today. Through various scenarios, the protagonist when finally meets his friend, he is being introduced to Livpure Smart AC that is powered by HEKA technology. Aimed at creating awareness, the brand focuses on the features of the product that with one touch can make a difference in the lives of the users. With the tagline ‘Stay cool the smart way’ the brand’s objective is to give its consumers preferences as per their comfort and stay smart.
Keeping in mind the preference of the users, Livpure, India’s fastest growing water purifier brand enters into a new product category by launching India’s first future ready Smart Air Conditioner powered by HEKA technology that saves up to 40% energy. With a simple and interactive mobile app, the users can convert the mobile into remote access for operating AC from anywhere. By adaptive pairing with Alexa, Livpure Smart AC allows the users to operate effortlessly thorough voice command control.
The product is available on Flipkart in different price ranges starting from Rs 38,990 for 1 ton 3 star, Rs. 44990 for 1.5 ton 3 star and 52990 for 1.5 ton 5 star.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
