MAM
Livpure appoints Rahul Khanna to lead strategic business unit for appliances
Mumbai: Livpure, a leading SAR Group company specialising in water purification and appliance technology, has appointed Rahul Khanna as head of its strategic business unit for appliances. Bringing over 17 years of industry experience with top brands like Panasonic, LG, and Samsung, Khanna is set to lead Livpure’s appliance division toward accelerated growth and innovation.
Before joining Livpure, Khanna served as Samsung Electronics, product management head for living product appliances, where his expertise in product development and market expansion contributed to impressive growth and customer satisfaction. In his new role, Khanna will focus on product portfolio management, business strategy, and expanding Livpure’s market presence while enhancing brand visibility.
Expressing excitement about his new role, Khanna stated, “I am honoured to join Livpure, a company known for its commitment to quality and customer-centric innovation. I look forward to collaborating with the talented team at Livpure to drive product excellence, elevate the customer experience, and further solidify our market position.”
Livpure, MD & CEO, Rakesh Kaul welcomed Khanna’s appointment, saying, “We are excited to welcome Rahul to the Livpure family. His industry knowledge and strategic acumen will be invaluable as we aim to strengthen our foothold in the appliance market. With Rahul at the helm, we are well-positioned to achieve new milestones and deliver outstanding value to our customers.”
Under Khanna’s leadership, Livpure aims to expand its appliance lineup, reinforcing its dedication to quality, innovation, and market leadership.
MAM
Xiaomi India launches Redmi Note 15 Special Edition campaign
OML film puts phone through chaos to showcase durability and camera
MUMBAI: If phones could sweat, this one would still keep its cool. In a market flooded with spec sheets and sameness, Xiaomi India has decided to turn up the heat quite literally. The brand’s latest campaign for the Redmi Note 15 Special Edition swaps predictable product demos for a full-blown kitchen meltdown, with celebrity chef Sanjeev Kapoor trading calm composure for controlled chaos.
Conceptualised and produced by OML, the campaign takes a sharply unconventional route. Instead of listing features, it throws the smartphone into a high-pressure dinner service, where Kapoor subjects it to a series of exaggerated, almost absurd stress tests chopping chillies on it, splashing water across its screen, and pushing it through a tense culinary gauntlet.
The message lands without spelling itself out. While the kitchen brigade falters under pressure, the phone does not. By the time a junior chef declares it “cooked”, the device emerges unscathed quietly reinforcing its durability, ultra-slim design, and 50 Master Pixel camera.
The approach reflects a broader shift in how brands are speaking to digital-first audiences. With Gen Z increasingly immune to traditional advertising formats, the campaign leans into storytelling, humour, and cultural familiarity to hold attention mid-scroll. The casting itself does part of the heavy lifting Kapoor, known for his composed persona, appears in an unexpectedly stern avatar, adding an element of surprise that fuels shareability.
For Xiaomi India, the idea was to move away from feature-led communication towards something more experiential. By embedding the product in chaotic, real-world scenarios, the campaign attempts to make performance feel demonstrated rather than declared.
The result is less of an advertisement and more of a content piece, one that understands the algorithm as much as the audience. Because in today’s attention economy, surviving the scroll might just be tougher than surviving a kitchen rush.
