MAM
Liverpool signs up biggest shirt sponsorship deal
MUMBAI: Soccer club Liverpool FC has signed for $133 million its biggest shirt sponsorship deal with Standard Chartered Bank (SCB). | ||
| SCB CEO Peter Sands says, “This is a great partnership. We are excited to be working with such a famous global brand as Liverpool FC for the next four years. This is an outstanding opportunity for Standard Chartered, our customers and shareholders, and for Liverpool, its players and fans.” | ||
| From July 2010, Liverpool players will sport the bank‘s name and logo on their jerseys and Standard Chartered advertising will appear in Liverpool‘s Anfield stadium. Until recently, Manchester United’s ?56 million deal with AIG was the biggest sponsorship deal, having topped the ?50 million deal Chelsea FC struck with mobile phone manufacturer Samsung state reports. But the Liverpool deal with Standard Chartered will be of equal value to that recently signed between the Manchester club and American financial company Aon Corp in June. According to Deloitte and Touche, Liverpool ranks seventh in terms of money made by soccer clubs. It earned ?167 million revenue in the 2007-08 season. |
MAM
BLS International launches #VisaReady campaign to guide applicants
Initiative targets visa myths, delays and rejections with practical guidance
MUMBAI: Visa woes may soon meet their match because paperwork, it seems, is finally getting a user manual. BLS International has rolled out a new awareness drive, #VisaReadyWithBLSInternational, aimed at simplifying the often confusing visa application process and reducing delays caused by misinformation and incomplete documentation. The campaign, led across social media platforms, zeroes in on a long-standing pain point for travellers: lack of clarity around procedures, timelines and requirements. By offering step-by-step guidance, documentation checklists and clear Dos and Don’ts, the initiative attempts to turn what is typically a stressful process into a more predictable one.
At its core, the campaign also seeks to bust common myths that frequently derail applications issues that often lead to avoidable rejections or last-minute complications. The idea is to equip applicants with practical, actionable insights so they can plan better and submit stronger applications within expected timelines.
The push will not remain limited to digital channels. BLS International plans to extend the initiative across its Visa Application Centres globally, reinforcing awareness at key touchpoints where applicants engage with the process.
BLS International joint managing director Shikhar Aggarwal framed the campaign as more than a communication exercise, emphasising the company’s attempt to embed guidance and preparedness into every stage of the applicant journey.
Operating in over 70 countries and working with more than 46 client governments including embassies, consulates and diplomatic missions, the company has built a sizeable footprint in visa and consular services. With this campaign, it is now leaning into education as much as execution, signalling that in the world of visas, clarity might just be the new currency.
