Ad Campaigns
Liverka jigri Hamdard
MUMBAI: The 110-year-old heritage company that develops wellness solutions and medical innovations through the Unani medicine Hamdard Laboratory has always kept selfless care at the heart of its offerings.
All the products that are created come from a deep understanding of the human body. Jigreen, a natural, multi-herb Liver protection medicine is the finest example of Hamdard’s Unani methodology combined with progressive research as the base for formulating the various products offered by them for health & wellness benefits.
Created by team LnK, the TVC talks about how we misconstrue the functioning of the liver, thinking that it only bears the impact of all irrational consumption, particularly with regards to alcohol. In fact, our Liver performs over 500 functions per second in the human body .The daily role of the liver is to keep us fit & active, improving our digestion and to detoxify our body from various chemicals. This is the truth that people had been totally unaware of. In an age where lifestyle & stress-related illnesses are prevalent, the liver is that vital organ that truly becomes the body’s first line of defence.
The TVC seen and narrated from the perspective of the wife, witnesses her conveying to her husband that she cares for him; that everyone has always talked about how important the heart is, but the liver is equally important to keep the heart and the body healthy. She assures the husband that she will always take care of his well-being. So no matter how often they give in to their indulgences, they now know that there’s a brand out there that helps their Liver deal with it. The liver is the actual unsung hero in our bodies, and quietly but efficiently deals with our excesses.
The TVC aims at making people aware of how important the Liver is and dispelling the myth created by Bollywood and cultural usage that the word Jigar had far more connotations to heart rather than the liver. The need of the hour was to subtly address that misnomer too.
Hamdard chief sales & marketing officer Mansoor Ali said, “We are introducing the significance that our liver has by demystifying the liver and its functions in a friendly manner in order to appeal to people’s minds in a longer run and possibly change their attitude about taking their liver for granted.”
Film director Rahul Sengupta said “When you get an unusual brief, it creates a level of excitement in your work and gives you the boost to perform well. And Jigreen is a perfect example of that where we had to break some stereotypical thoughts and give liver a whole new ideation.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
