MAM
Lisa Gregorian is Warner TV Group executive VP, worldwide marketing
MUMBAI: 19 year Warner Bros. veteran Lisa Gregorian has been promoted to the newly created position of executive VP, worldwide marketing for the recently created Warner Bros. Television Group.
Gregorian will work with the Studio’s internal television marketing teams as well as television networks and stations worldwide to maximise and fully exploit the promotional and marketing opportunities available to all of the Studio’s television properties—network, first-run, cable and animated series—throughout their exhibition windows, including the network, domestic syndication, international distribution, home video and emerging television marketplaces. Gregorian’s marketing team will support and supplement the marketing activities for series from Warner Bros. Television, Telepictures Productions and Warner Bros. Animation, as well as the television windows (pay, cable and broadcast) for theatrical titles.
Additionally, Gregorian and her team will work closely with Warner Home Video to secure production-related materials that will be incorporated into series’ subsequent home video releases. The Warner Bros. Television Group’s marketing team will also assume responsibility for www.thewb.com, the online presence of The WB Television Network and work with the network’s marketing team, led by Bob Bibb and Lew Goldstein, to ensure continuity of messaging and positioning online.
Gregorian will also continue to serve as the Studio’s liaison with Time Warner to maximize the marketing exposure of all of the Television Group’s series across the parent company’s varied media platforms.
Warner Bros. Television Group president Bruce Rosenblum said, ““Lisa is a wonderfully talented and forward-thinking executive. Over the years she has consistently and successfully raised the bar in marketing our television content to the worldwide television marketplace. She is more than a marketing executive. Her unmatched vision and ahead-of-the-curve instincts make her the perfect choice to lead the trend-defining promotional efforts of our newly integrated television operation.”
AD Agencies
Abhay Duggal joins JioStar as director of Hindi GEC ad sales
The streaming giant brings in a seasoned revenue hand as the battle for Hindi television advertising heats up
MUMBAI: Abhay Duggal has a new desk, and JioStar has a new weapon. The media and entertainment veteran has joined JioStar as director of entertainment ad sales for Hindi general entertainment channels, adding 17 years of hard-won revenue experience to one of India’s most powerful broadcasting operations.
Duggal is no stranger to big portfolios or bruising markets. Before joining JioStar, he spent a brief stint at Republic World as deputy general manager and north regional head for ad sales. Before that, he put in three years at Enterr10 Television, where he ran the north region for Dangal TV and Dangal 2, two of India’s leading free-to-air Hindi channels. The north alone accounted for more than 50 per cent of total channel revenue on his watch, a number that tends to get attention in any sales meeting.
His longest stint was at Zee Entertainment Enterprises, where he spent over six years rising to associate director of sales. There he commanded the Hindi movies cluster across seven channels, owned more than half of north India’s revenue across flagship properties including Zee TV and &TV, and closed marquee sponsorships across the Indian Premier League, Zee Rishtey Awards and Dance India Dance. He also handled monetisation for the English movies and entertainment cluster and the global news channel WION, a portfolio that would stretch most sales teams twice his size.
Earlier in his career Duggal closed what was then a Rs 3 crore single deal at Reliance Broadcast Network, one of the largest in Indian radio at the time, before that he helped launch and monetise JAINHITS, India’s first HITS-based cable and satellite platform.
His edge, by his own account, lies in marrying data and instinct: translating audience trends, inventory signals and client demands into long-term partnerships built on cost-per-rating-point discipline rather than short-term deal chasing. In a media landscape being reshaped by streaming, fragmented attention and AI-driven advertising, that kind of rigour is increasingly rare and increasingly valuable.
JioStar, which blends the scale of Reliance’s Jio platform with the content firepower of Star, is doubling down on its advertising business at precisely the moment the Hindi GEC market is getting more competitive. Bringing in someone who has spent nearly two decades doing exactly this, across some of India’s most watched channels, is a pointed statement of intent. Duggal has spent his career turning audiences into revenue. JioStar is clearly betting he can do it again, and bigger.
