MAM
Liqvd Asia ropes in Praveen Nair as joint national creative director
Mumbai: Liqvd Asia, a leading digital full-service company, has brought in Praveen Nair as its joint national creative director. Praveen comes on board to bolster the creative leadership team and expand the company’s digital footprint.
In his career of more than 15 years, Nair has lent his creative skills to Grey Worldwide, Dentsu Isobar (now Dentsu Creative), The 120 Media Collective, and MRM (McCann Relationship Marketing). He has worked on various path-breaking campaigns for brands including Bournvita, Volkswagen, PNB MetLife, and Tata Motors.
Nair will collaborate with Sunil Gangras, who is also joint national creative director at Liqvd Asia, to uplift the product offering and spearhead impact-driven campaigns.
Gangras said, “Nothing is as fascinating as conceiving ideas that go beyond the traditional brief to disrupt a category and have a larger digital impact. I am particularly excited to work with Anish and Praveen to bolster the creative product because, in today’s day and age, I feel it’s important to think beyond the larger brand story and ensure it is seamlessly integrated with the digital landscape.”
“It’s a vital decision that we took to align our ambitions to dissolve boundaries set by traditional digital agencies. Both Sunil and Praveen come with unmatched experience, and over the years, they have displayed proven skills in marrying ideas and technology for the new-age audience. I look forward to building stories with them, stories through which people will remember Liqvd Asia,” said Liqvd Asia chief creative officer Anish Varghese.
Speaking on his appointment, Nair quipped, “The one thing that excites me about this new role is Liqvd Asia’s vision. I believe that the core responsibility of an agency is going beyond platforms and briefs, and focusing on providing solutions for real business challenges. It’s challenging and that’s what makes it exciting. And the fact that I’ll be working with industry veterans like Varghese and Gangras, is what I’m most excited about.”
Brands
SPNI promotes Tavishi Budhiraja to vice president for HR and DEI
Longtime HR leader steps up to drive revenue teams and inclusion agenda
GURUGRAM: Sony Pictures Networks India has elevated Tavishi Budhiraja to vice president, HR business partner for revenue functions and diversity and inclusion, strengthening its people leadership across key business verticals.
In her expanded role, Budhiraja will oversee HR strategy for revenue-facing teams including ad sales across linear and digital, distribution and international business, while continuing to lead the company’s diversity and inclusion initiatives.
Budhiraja has been with the network for over 15 years, rising through the ranks from HR business partner for ad sales to assistant vice president, where she also took on the diversity and inclusion mandate. Her elevation reflects both continuity and a sharper focus on aligning people strategy with business growth.
Prior to joining SPNI, she worked with Reliance Communications as deputy manager, gaining early experience in human resources.
Announcing the move, Budhiraja said she looks forward to deepening impact and strengthening people strategies across teams, while continuing to grow within the organisation.
The promotion comes as media companies increasingly invest in talent and workplace culture to support evolving revenue models and digital expansion, making HR leadership a critical lever for long-term growth.
