MAM
Liqvd Asia gets tech-savvy boost with Mahima Kukreja as new creative technologist
MUMBAI: Liqvd Asia just added more spark to its creative engine, appointing Mahima Kukreja as its new creative technologist. Famous for her prowess at blending tech with storytelling, Kukreja steps into a key role designed to turn smart digital ideas into memorable brand experiences.
Following the agency’s recent acquisition of Adlift, a move aimed at providing all-encompassing digital solutions, Kukreja’s arrival further enhances Liqvd Asia’s ability to merge technological depth with creative flair.
Reporting to head of creative services Sunil Gangras, Kukreja will lead the charge in tech-driven creativity, designing strategies to elevate brands digitally. With 13 years in top agencies like Ogilvy, DDB, and Monks, her resume boasts campaigns for heavy hitters like Tata, Amazon, Mondelez, KFC, and HBO.
Gangras shared his enthusiasm about the appointment, “Creativity today needs to be adaptive, immersive, and scalable—and technology helps us get there faster. Mahima is one of those rare creatives who can see the idea through the lens of technology, emotion, and purpose. Her ability to fuse tech with storytelling is exactly what brands need today to stay relevant and resonate with audiences. We’re excited to have her with us, and I truly believe her presence will push our creative boundaries.”
Globally recognised, Kukreja was recently selected for the Cannes Lions See It Be It programme 2025 from over 1,650 applicants worldwide and serves as a jury member for Spikes Asia 2025 in Digital Craft, Social & Influencer categories. Her past jury duties include prestigious bodies like D&AD, with multiple accolades from One Show Asia, Effies, and Kyoorius.
Outside advertising, Kukreja advocates inclusive creativity, mentoring young creatives—especially women and queer individuals—and runs FeelFuzzy.in, an affordable, affirmative therapy platform for young adults.
Speaking on her new role, Kukreja said, “I’ve always believed creativity should reflect the world we live in. Today, we can build real magic at the intersection of tech, culture, and humanity. Joining Liqvd Asia feels like the perfect opportunity to do just that—with people who dream big, build boldly, and are unafraid to play in new spaces. It’s an agency that understands the power of culture, technology, and storytelling. I look forward to crafting work that’s not just seen, but felt—work that moves the needle emotionally, technologically, and culturally.”
With Kukreja onboard, Liqvd Asia is firmly positioned to deliver compelling, technology-powered creative solutions, setting new standards in digital innovation.
Brands
Hyundai and TVS Motor partner to develop electric three wheelers
Joint development pact targets last mile mobility with localisation push
MUMBAI: Three wheels, one big ambition and a charge towards the future. Hyundai Motor Company and TVS Motor Company have signed a joint development agreement to co-create electric three-wheelers (E3Ws), aiming to crack India’s complex last-mile mobility puzzle. The collaboration moves beyond concept talk into execution mode, building on the E3W prototype first showcased at the Bharat Mobility Global Expo 2025. The goal now is clear, design, develop and commercialise a purpose-built vehicle tailored to Indian roads, riders and realities.
Under the agreement, Hyundai will lead design and co-development, bringing its global R&D muscle and human-centric engineering approach to the table. TVS Motor, meanwhile, will anchor the product on its electric platform, leveraging deep three-wheeler expertise and local market insight. It will also handle manufacturing and sales in India, with an eye on exports down the line.
The timing is strategic. India remains the world’s largest three-wheeler market, where affordability, durability and adaptability often outweigh sheer innovation. The upcoming E3W aims to strike that balance combining advanced technology with practical features such as adaptive ground clearance for monsoon-hit roads, improved thermal management for tropical climates, and flexible interiors suited for passengers, cargo or emergency use.
A key pillar of the partnership is localisation. Major components will be sourced and manufactured within India, a move expected to strengthen the domestic supply chain, create jobs, lower costs and improve after-sales support.
The shift from prototype to production will involve rigorous testing, certification and refinement to meet regulatory standards and consumer expectations. Dedicated cross-functional teams from both companies are already in place to accelerate timelines.
At a broader level, the tie-up reflects a growing trend in mobility, global players partnering with local specialists to navigate emerging markets. For Hyundai and TVS, the bet is that combining scale with street-level insight could unlock a new chapter in sustainable urban transport, one that runs not just on electricity, but on relevance.
