MAM
Liqvd Asia amongst most awarded Independent Digital Agency of 2019
MUMBAI: LIQVD ASIA has consistently been recognized as one of the fastest growing agencies in India and Asia Pacific. Testimony to this is the fact that the organization has grown at an unprecedented rate over the past few years. A burgeoning kitty of accounts along with the recruitment of Industry defining talent has seen them winning over 35+ awards across a spectrum of awards platforms in 2019 which makes them one of the most potent teams in the digital world right now. With services ranging across Branded Content, Conversational Marketing, Creative engagement, Search marketing, Ecommerce Excellence and other services as Liqvd Asia is rightfully recognized as Asia’s 1st digital experiential marketing company.
At LIQVD ASIA, giving clients the best experience on digital platforms is a motto and that has led to some exceptional work. The agency is the only digital agency to have produced an entire web series on SonyLiv which was titled – The Good Vibes. Its path breaking work for the likes of Zee Hindustan, LivingFoodz etc are exemplary.
Adding to their ever-growing team, LIQVD ASIA has appointed Mr. Rajeev Sharma as Director – Strategy & Business Transformation, Sunil Gangras as Jt. National Creative Director and Bani Kalra as Director – Business & Services to strengthen its core offering across strategy, creative, media and the overall senior leadership of the organization. LIQVD ASIA is enthusiastic to get industry veterans on board as part of its talent pool. The extensive work at LIQVD ASIA will be taken to newer heights with the addition of the new senior management.
Commenting on the development, Arnab Mitra, Managing Director, LIQVD ASIA, said, "We are moving away from being a hot shop of digital & transforming ourselves into an all service agency. With our kind of aspirations & variety of specialized services, it's only imperative that we attract & appoint the best talent from the industry. Rajeev, Sunil & Bani join us at the highest level in walking with Rashmi & myself as we move towards becoming a truly integrated outfit without the barriers of separate P&L. For us brands existent today work in sync with human desires. Understanding the need of the client and then ensuring quality work on it leads us to create effective communication for our clients.”
Prior to this, Rajeev was head of Digital Services at JWT & has held senior positions at TribalDDB, O&M, TBWA. Sunil was heading creative clusters at Leo Burnett Orchard, Scarecrow Communications etc & Bani was heading digital media services for various prestigious brands during her time with Cheil India, OMD & Starcom Mediavest before joining LA.
Rashmi Putcha, co-founder LIQVD ASIA adds "This is our year of exponential growth & extreme clarity. For some of our clients we are the 360 degree all platform creative partners, for some we are the performance agency, for some we are the change agents of business transformation, for some we are a website designing agency & for some we are a media planning/buying house. But all in all its a vast spectrum of services which were only catered by specialized agencies until very recently. In 2019/2020 we want to change it forever. The world needs a different kind. The specialized Generalists. Adding Rajeev, Sunil & Bani only pushes us by 3 steps at least in delivering excellence in everything under one truly integrated outfit. So yes we are excited."
MUMBAI: In India’s fast-moving payments race, Visa has just swiped in a new leader. The company has named Suresh Sethi as its India country head, marking a key leadership shift as it sharpens its focus on digital payments growth in the market. Sethi steps into the role following his recent exit from Protean eGov Technologies, where he served as chief executive officer. He succeeds Sandeep Ghosh, who has moved on after more than four years at Visa to pursue an external opportunity.
The appointment comes at a time when Visa is doubling down on its expansion strategy across India and the wider region, deepening partnerships and accelerating adoption in an increasingly competitive digital payments ecosystem.
Sethi brings with him a broad, cross-market perspective shaped by decades of experience across corporate banking, retail financial services, mobile money and large-scale government technology initiatives. He began his career at Citigroup, where he spent 14 years working across India, Africa, South America and the United States, focusing on transaction banking services within the corporate bank.
His appointment signals a blend of institutional experience and market familiarity qualities that could prove critical as Visa navigates a landscape where fintech innovation, regulatory evolution and consumer adoption are all accelerating at once.
As digital payments in India continue to scale rapidly, the leadership change underscores a simple reality, in a market where every tap, scan and swipe counts, who leads the charge can matter just as much as the technology itself.
