Ad Campaigns
Lionsgate Play launches innovative outdoor campaign #WhereElse in India
MUMBAI: Global content leader Lionsgate’s OTT platform, Lionsgate Play has launched an innovative outdoor campaign #WhereElse in India. The campaign which is now LIVE in key metros such as Mumbai, Delhi, Bangalore Chennai and Pune, promotes an illustrious line up of digital premieres exclusively available on Lionsgate Play. The campaign uses bold headlines to create intrigue and showcases Lionsgate Play as the platform of choice for premium Hollywood content.
Lionsgate Play offers customers in India more than one thousand hours of blockbusters across all genres including award-winning feature films and unscripted content from the studio house. With Valentine’s Day and Oscars just around the corner, the campaign exhibitsa remarkable line up of movies such as La La Land, Wonder, The Hunger Games Saga, Babel, How to Be a Latin Lover, Juno, Monster’s Balland many more which consumers can stream on partner platforms of Lionsgate –Airtel Xstream, Vodafone Play and Idea Movies & TV.
Commenting on the launch, Lionsgate South Asia managing director Rohit Jain said,“Our primary intent has always been to provide our audience with a stellar movie collection to suit every mood, occasion and choice of genre. Our latestcampaign, #WhereElse provides a one stop destination for audiences to some award-winning films across categories and with Valentine’s Day and the Oscarstaking place this month, Lionsgate Play will stream the best of Oscar winning and romantic movies of all time.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
