MAM
LinTeractive appoints Parag Shahane as unit creative director
Mumbai: LinTeractive, the digital arm of the Mullen Lowe Lintas Group India, has announced the appointment of Shahane Shahane as unit creative director. Shahane has joined the team effective October 2015 and will report to Group CMO | group marketing services, president, Vikas Mehta.
At LinTeractive, Shahane’s remit would be to provide creative answers to clients who are seeking cutting-edge digital solutions for their brands. He would oversee creative strategy and design for brands.
LinTeractive has been witnessing promising growth in recent months with a host of clients making a beeline to lap up digital solutions being offered by the firm. With more than 25 clients in its fold including heavyweights like Woodland, Dr Agarwal’s Eye Hospital, Godrej, Karvy, Dabur etc LinTeractive is looked upon as a preferred agency for brands that’re looking for fresh and innovative online & offline ideas to achieve their stated objective.
Welcoming Shahane onboard the team, Vikas Mehta said, “Since its reboot last year, LinTeractive has seen growth on all fronts – business, brands and clients. To sustain this momentum, it’s imperative for us to keep adding more fire-power to our digital ambitions. We’re thrilled to welcome Shahane on board. His upbringing in Lintas, coupled with his more recent successes in other digital companies will come in handy towards fulfilling our objective of mainlining digital.”
A former Lowe Lintas hand, Shahane joins LinTeractive from Pinstorm where he held the post of VP – Creative. Prior to Pinstorm, Shahane has played senior roles in agencies like Y&R, Mudra, JWT Colombo and FCB Ulka.
Commenting on his appointment, Shahane said, “Lowe Lintas is not just an advertising agency, it is looked upon as an institute of communication in this country. As a proud product of this institute, I am honoured to be a part of LinTeractive. Of late, digital has been adding new dimensions and has been at the forefront of creating new eco-systems for brands. Building great brands and creating more meaningful conversations around the brand, through new-age media and technology will be our mantra. In the constantly changing dynamic world of digital, the focus will be on smartly dividing challenge and opportunity to create magic around brands.”
In his entire career span, Shahane has been instrumental in providing creative throughput and strategy to more than 50 brands across the sectors of FMCG, Automobiles, Media, Hotels & hospitality, Banking & Insurance, Fashion, Entertainment, Pharmaceutical etc.
Shahane’s immense talent has resulted in him bagging a host of creative & effectiveness awards, both in India and overseas.
When he is not working, Shahane spends his time pursuing other passions that span adventure sports, photography, being a jury member, sushi chef, playing chess, farming, teaching, etc. He also loves travelling, is an avid music lover, and is also the proud father to adorable twin girls.
Brands
Himanshu Khanna joins CKA Birla Group as group chief marketing officer: report
Former Raymond lifestyle CMO to lead group-wide brand and marketing strategy
MUMBAI: According to a media report citing industry sources, senior marketing leader Himanshu Khanna has joined CKA Birla Group as group chief marketing officer.
Khanna moves from Raymond Limited, where he served as chief marketing officer for the lifestyle division since August 2021, overseeing the marketing transformation of the company’s nearly $1 billion lifestyle business. His tenure featured a sharper consumer focus, a digital-first operating model and large-scale retail and brand modernisation.
At Raymond, Khanna led brand strategy and growth across a broad portfolio including Raymond suiting and shirting, Park Avenue, ColorPlus, Parx, Ethnix by Raymond, ready-to-wear, Raymond Home and Raymond made-to-measure. His remit also covered retail marketing, digital marketing, consumer insights, visual merchandising and brand protection.
Before joining Raymond, Khanna was business head for the FMCG division at RP-Sanjiv Goenka Group, with full P&L responsibility. During this period, he scaled the snack brand Too Yumm!, drove rapid revenue growth, led the integration of Apricot Foods following its acquisition and executed a business turnaround.
Khanna’s career spans over three decades across global consumer companies, with senior leadership roles at Beam Suntory, Wrigley, PepsiCo, Cadbury and Nestlé.
Widely regarded as a seasoned marketing operator, Khanna is a familiar presence at leading industry forums and is considered among the most in-demand marketing leaders in the country.
