MAM
Lintas rolls out ‘The Collaborative’
MUMBAI: In a bid to consolidate its focus on strategic thinking, Lintas Media Group (LMG) has rolled out ‘The Collaborative‘, a central team that will focus on development and application of knowledge and systems for next generation media planning.
The new division to be headed by LMG president Premjeet Sodhi will cater to business units including LMG, Karishma Initiative and Aaren Initiative.
“The media agencies are undergoing a re-engineering as the media consumer evolves due to fragmentation of current media in content and form and emergence of new media. The media practices can no longer be skewed towards traditional forms of communication and we are defining newer ways of approaching the subject of communication design,” said Sodhi.
‘The Collaborative‘ will bring together domains of planning sciences, buying analytics, consumer and category landscape which were earlier operating as independent teams.
Averred LMG chairman & CEO Lynn de Souza, “Today, each of the teams has developed an enviable body of knowledge in their respective areas. The formation of a common team under the banner of ‘The Collaborative‘ will build synergies in their growth and enable efficient harvesting of the knowledge for application to the whole business.”
MAM
Spinny celebrates Sachin Tendulkar’s 53rd birthday with offer
Customers get Rs 3,500 voucher with car purchases in limited-period campaign.
MUMBAI: Not every birthday comes with a freebie but this one came with four wheels and a voucher. Spinny marked the 53rd birthday of Sachin Tendulkar with a customer-focused campaign titled “Master’s Birthday Treat”, blending nostalgia with a tangible incentive for buyers.
Under the limited-period offer, every customer purchasing a car received a Rs 3,500 TENxYOU voucher, adding an extra layer of value to the buying journey. The vouchers, redeemable across multiple lifestyle brands, extended the experience beyond the transaction into shopping, gifting and everyday indulgences.
The campaign leans on Tendulkar’s enduring image as the ‘Master Blaster’, aligning his legacy of trust and consistency with Spinny’s positioning as a transparent, seamless car-buying platform.
Rather than a conventional discount-led push, the initiative taps into emotion and familiarity, using a cultural icon to anchor engagement while offering a clear, measurable benefit to customers.
In an increasingly competitive digital auto retail market, the move reflects a broader strategy stand out not just on price or inventory, but on experience. By tying a celebratory moment to customer reward, Spinny is effectively turning a birthday tribute into a brand touchpoint.
Because sometimes, the best way to celebrate a legend is to give customers something to drive home literally.
