MAM
Lintas Personal appoints Suprio Guha Thakurta as president
MUMBAI: Lintas Personal, the direct marketing and customer relationship management division of Lintas Integrated Marketing Action Group (IMAG), has appointed Suprio Guha Thakurta as president.
As a result, CD Mitra, who was Lintas Personal president until now, will be moving on to a new assignment.
Commenting on Guha Thakurta’s new role, Lintas India IMAG director Ashish Bhasin said, “Lintas Personal has done exceptionally well in both the direct marketing and CRM areas in the last one year and a lot of this has been driven by Suprio, so it’s a natural choice for us. Lintas Personal has gone well beyond its brief. Besides excelling in Direct Marketing, it has set up a strong CRM business, a web development business, an interest in proprietary call centres and is on its way to offering services to rest of the world.”
“Suprio, with his experience in advertising, software and direct marketing, is well equipped to drive the new expansion. Lintas Personal has won nine new clients and assignments over the last one year and has expanded its network nationwide. Their next challenge is to establish a footprint that services markets the US and Europe and I am sure, Suprio will achieve that,” he added.
Guha Thakurta is an engineer by training and an MBA from XLRI. After a successful career in advertising, he ran a software firm and then joined Lintas Personal two years ago as its western region head.
Lintas IMAG comprises Linterland (Rural Marketing), dCell (Strategic Design), Lin Opinion (PR), Advent (Events), Lintas Personal (CRM & Direct Marketing), Aaren Initiative (Out of Home), Lintertainment (Entertainment Marketing) and Lintas Healthcare.
MUMBAI: In India’s fast-moving payments race, Visa has just swiped in a new leader. The company has named Suresh Sethi as its India country head, marking a key leadership shift as it sharpens its focus on digital payments growth in the market. Sethi steps into the role following his recent exit from Protean eGov Technologies, where he served as chief executive officer. He succeeds Sandeep Ghosh, who has moved on after more than four years at Visa to pursue an external opportunity.
The appointment comes at a time when Visa is doubling down on its expansion strategy across India and the wider region, deepening partnerships and accelerating adoption in an increasingly competitive digital payments ecosystem.
Sethi brings with him a broad, cross-market perspective shaped by decades of experience across corporate banking, retail financial services, mobile money and large-scale government technology initiatives. He began his career at Citigroup, where he spent 14 years working across India, Africa, South America and the United States, focusing on transaction banking services within the corporate bank.
His appointment signals a blend of institutional experience and market familiarity qualities that could prove critical as Visa navigates a landscape where fintech innovation, regulatory evolution and consumer adoption are all accelerating at once.
As digital payments in India continue to scale rapidly, the leadership change underscores a simple reality, in a market where every tap, scan and swipe counts, who leads the charge can matter just as much as the technology itself.
