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Lintas Live wins social media & PR mandate for Bayer India’s Saridon & Supradyn
Mumbai: Digital-first creative PR agency Lintas Live has bagged PR and social media mandate for Bayer India’s consumer brands Saridon and Supradyn, after a multi-agency pitch. This comes on the back of Lowe Lintas’ win for the creative mandate of these brands earlier this year.
“In our endeavour to steer the category towards growth by bringing in new users, we are excited to partner with Lintas Live, an agency which understands the business ask and shares our ethos/belief,” remarked said Bayer Consumer Health India country head Sandeep Verma. “Lintas Live’s unique approach focused on creative work along with the amalgamation of strong insight led planning enabled both brands to reinforce their visibility in the consumer health space.”
A robust content-led marketing plan has been devised across functions, leveraging relevant and exciting new-age formats that the target audience enjoys, the agency said.
Lintas Live will employ cutting-edge social listening tools for relevant and engaging ‘always-on’ communication. The insight-driven integrated strategy aims to deliver a fresh moment marketing approach for the social platforms of Saridon and Supradyn. It will also leverage eye-opening, topical research findings and collaborations to increase brands’ visibility through PR and impactful content, it added.
“As we embark on a new journey of reinvention for Saridon and Supradyn, we were looking to partner with a forward-thinking agency that understands our vision and demonstrates par excellence capabilities,” said Bayer Consumer Health India head – marketing and digital Ritu Mittal. “This is where Lintas Live stood out powered by their unmatched passion, which helped us seal the partnership decision.”
This win further strengthens Lintas Live’s expertise in consumer health and adds to its diverse client portfolio across technology, aviation, luxury, lifestyle, F&B, real estate, hospitality, and tourism sectors, said the agency.
“We are honored to partner with Bayer India at such a critical juncture for their prestigious brands Saridon and Supradyn,” stated Lintas Live president Ameer Ismail. “This is an exciting time to partner with an excellent team focused on a dynamic vision for the company and the Indian consumers. We look forward to deploying our unique approach of LIVE storytelling to achieve disruptive/high impact results for both brands.”
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
