MAM
Lintas launches new media service unit; Sathyamurthy is CEO
MUMBAI: In a bid to expand its media operations in India, The Lintas Group has launched Karishma Initiative (KI), a media service entity that will house all the globally aligned businesses of the company under one umbrella. Starting off with a client base of seven, the new unit will be headed by LMG COO N P Sathyamurthy as chief executive officer while Lintas Media Group chairman and CEO Lynn de Souza will be responsible for the overall KI business. Some of the businesses that have already moved under KI are Samsonite, Revlon, Austrian Airways, Qatar Airways, Computer Associates, Sharp Electronics, Four Seasons and Geodesic. Said Lynn de Souza, “The thought process behind launching another media service agency brand, in addition to Lintas Media Group, was very clear to us. We have a large and strong base of home grown blue chip businesses. We now need to expand our offering to clients who work with a global template. Though not key to the character of KI, this does help avoid conflict that global businesses may have with our legacy accounts.”
MAM
BLS International launches #VisaReady campaign to guide applicants
Initiative targets visa myths, delays and rejections with practical guidance
MUMBAI: Visa woes may soon meet their match because paperwork, it seems, is finally getting a user manual. BLS International has rolled out a new awareness drive, #VisaReadyWithBLSInternational, aimed at simplifying the often confusing visa application process and reducing delays caused by misinformation and incomplete documentation. The campaign, led across social media platforms, zeroes in on a long-standing pain point for travellers: lack of clarity around procedures, timelines and requirements. By offering step-by-step guidance, documentation checklists and clear Dos and Don’ts, the initiative attempts to turn what is typically a stressful process into a more predictable one.
At its core, the campaign also seeks to bust common myths that frequently derail applications issues that often lead to avoidable rejections or last-minute complications. The idea is to equip applicants with practical, actionable insights so they can plan better and submit stronger applications within expected timelines.
The push will not remain limited to digital channels. BLS International plans to extend the initiative across its Visa Application Centres globally, reinforcing awareness at key touchpoints where applicants engage with the process.
BLS International joint managing director Shikhar Aggarwal framed the campaign as more than a communication exercise, emphasising the company’s attempt to embed guidance and preparedness into every stage of the applicant journey.
Operating in over 70 countries and working with more than 46 client governments including embassies, consulates and diplomatic missions, the company has built a sizeable footprint in visa and consular services. With this campaign, it is now leaning into education as much as execution, signalling that in the world of visas, clarity might just be the new currency.
