MAM
Linc Pen hops on board as official sponsor for Sunrisers Hyderabad
MUMBAI: Linc Pen & Plastics has tied up as an official team sponsor of Sunrisers Hyderabad (SRH) for the current season of the Indian Premier League (IPL). As part of the partnership, Linc Pens will have a presence on the leading side of the cap/helmet of the players of Sunrisers Hyderabad.
Through this strategic initiative, Linc hopes to strengthen its foothold in the Southern market of India. Sunrisers Hyderabad, being a relatively new team, gives Linc Pens the perfect platform to enhance its brand image.
As part of this association, Linc has planned promotional activities nationally across print, electronic and digital media platforms. The two partners will also hold contests for consumers, retailers, distributors and wholesalers, wherein lucky winners will get a chance to interact with players or win autographed merchandise and match passes.
Consumers can participate online through Facebook and Twitter, while on-ground campaigns would be unveiled in the Vizag and Hyderabad stadiums during the days of the SRH matches.
Linc Pen & Plastics managing director Deepak Jalan said, “We have been partnering with various teams in the previous seasons. Through this tie up with Sunrisers Hyderabad we want to show our support to the spirit of the game and to give an opportunity to our fans to step out and be a part of this high fervor, energy packed tournament.”
Brands
Sapphire Foods FY26 revenue rises to Rs 3,125 crore, posts loss
Q4 revenue at Rs 792 crore, FY26 loss at Rs 32 crore amid cost pressures.
MUMBAI: If growth is on the menu, profitability seems to have taken a brief detour. Sapphire Foods India reported a steady rise in topline for FY26, even as rising costs weighed on profitability. Revenue from operations grew to Rs 3,125 crore for the year ended March 31, 2026, up from Rs 2,882 crore in FY25. However, the company swung to a loss, reporting a net loss of Rs 32 crore for FY26, compared to a profit of Rs 17 crore in the previous year. Total income for the year stood at Rs 3,153 crore, while total expenses climbed to Rs 3,167 crore, reflecting pressure across key cost heads.
In the March quarter, revenue came in at Rs 792 crore, compared to Rs 711 crore in the same period last year. The company reported a quarterly net loss of Rs 13 crore, against a profit of Rs 2 crore a year earlier.
Cost pressures remained visible across operations. Material costs rose to Rs 995 crore for FY26, while employee expenses increased to Rs 428 crore. Other expenses, the largest component, stood at Rs 1,229 crore, underscoring the impact of store operations and expansion-related spends.
Depreciation and amortisation expenses also climbed to Rs 392 crore for the year, reflecting continued investments in store infrastructure and growth.
At the operating level, the company reported a loss before tax of Rs 37 crore for FY26, compared to a profit of Rs 23 crore in FY25. Exceptional items added Rs 24 crore to the cost burden during the year.
On the balance sheet, total assets rose to Rs 3,256 crore as of March 31, 2026, up from Rs 3,041 crore a year earlier, indicating ongoing expansion. Net worth stood at Rs 1,389 crore.
Despite profitability pressures, operating cash flow remained resilient at Rs 507 crore, highlighting underlying business strength and demand stability.
The numbers paint a familiar picture in the quick-service restaurant space, growth continues to be served hot, but margins are still finding their footing.







