Ad Campaigns
Likee to support underprivileged talented youth with #Likeedreams initiative
MUMBAI: Likee, the pioneering global short video creation platform from Singapore based BIGO Technology today announced the launch of Likee's Creator Academy with #Likeedreams theme. Inspired from the Indian government's Skill India campaign, Creator Academy is a special initiative of the platform to reach out to select, talented Likee users and train them in polishing their video-making skills. The Academy has completed 3 seasons of training in the past, and with Season 4 #Likeedreams, the platform aims to reach out to Likee users from underprivileged background to train them with professional video making skills including the Likee’s new function of long-format video and help them achieve their dreams.
In India, many talented young people from underprivileged backgrounds have emerged as popular entertainers. Their stories have always inspired common people and have motivated them to continue chasing their dreams. With the launch of #Likeedreams, Likee aims to ensure that the talented youth from the underprivileged background receive necessary training to create professional videos. #Likeedreams is supporting one such dream of Mamoni, an 18-year-old girl who lives in a village in Delhi and aims to become a professional dancer. Mamoni is the youngest child to her parents who earn their living by pulling rickshaw and providing housekeeping services. Despite the lack of resources, Mamoni never gave up on her dreams. First, she learnt dancing from a charity organisation called Dance Out of Poverty and now she is selected to be a part of Likee's Creator Academy and is currently learning professional video creating skills to make powerful videos of her dance performances.
Similar to Mamoni, #Likeedreams is working with more such talented young people from the underprivileged strata of society and helping them move closer their dreams. In coming months video case studies of such aspiring individuals will be shared in the public domain to inspire others.
BIGO Technology vice president Aaron Wei says, "Likee offers a level playing field for its users to gain popularity basis their unique talents. The bar of competition is moving up with every passing day as Likee users are focusing on creating more valuable and professional content. #Likeedreams is launched to help those who are talented but find it hard to discover the right platform to showcase their skills. With the optimum utilisation of Likee platform and its dynamic tools, these gifted people can showcase their talent to the right set of audience and actualise their dreams. Going forward, Likee aims to launch more such programmes to foster talent and contribute to the societal development."
Available in different Indian languages such as Hindi, Tamil, Marathi, Telugu, Gujarati, Bengali, Kannada, Malayalam and Punjabi; Likee app provides the most extensive and innovative tools to users to create dynamic and engaging videos. Recently, Likee has also won the Guinness World Record for creating the 'Largest online video album of people waving a flag in India' during its 'No matter where I am, #IAMINDIAN' campaign.
Know more about Mamoni's journey here :
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
