Ad Campaigns
Likee, SKF’s campaign #HudHudDabanggChallenge crosses 275 mn views
MUMBAI: Likee, the pioneering global short video creation platform from Singapore based BIGO Technology has recently partnered with Salman Khan Films (SKF) to promote Dabangg 3 as the film's official digital partner. The campaign #HudHudDabanggChallenge gave Likee's users an opportunity to interact with the lead actor Salman Khan. The campaign has garnered more than 275 Mn views with a fan base of 22k+ Fans.
Dabangg 3 is one of the most awaited films of the year for Salman’s fans, which hit the Box Office on 20 December 2019 and has had one of the highest opening box office collections in 2019.
#HudHudDabanggChallenge has played a vital role in promoting the film across India, where “Likeers” from all states have gone beyond the languages by creating dynamic dance videos and lip-sync videos with the Film’s title tracks and dialogues. To top it up, the movie is also released in four Indian languages – Hindi, Tamil, Telugu, and Kannada.
As part of the campaign, the debutante ‘Saiee Manjrekar’ also collaborated with the top five Likee users to create entertaining videos. 5 Lucky Likee users also won a chance to personally meet Bollywood megastar Salman Khan.
“It was great to see so much enthusiasm and such positive participation from all the Likee users in such huge numbers from across India. Not just Hindi but Dabangg 3 also received a great response from South India on Likee App. We also liked the whole idea of Dabangg3 taking over the Likee India Instagram page a day before the film’s release that added on to some great promotional value. Overall it has been a great association with Likee as our Digital Partner”, said Salman Khan Films marketing head Aparna Desai.
As a leading short video platform, Likee has expanded the horizons for SKF team to connect with their target audience and magnify the excitement around the movie among the young movie enthusiasts. Such Collaborations are in line with Likee’s aim of providing valuable content to the Indian youth, who connect deeply with Bollywood movies and actors.
Likee is available in different Indian languages like Hindi, Tamil, Marathi, Telugu, Gujarati, Bengali, Kannada, Malayalam and Punjabi. In 2019, Likee had also won the Guinness World Record for creating the 'Largest online video album of people waving a flag in India' during its 'No matter where I am, #IAMINDIAN' campaign. The campaign saw more than 1 lac Indians participating in celebrating India's 73rd Independence Day. In the recent App Annie’s year-end report on app trends for 2019, Likee has emerged as No 1 in the breakout category and is also the 7th most downloaded app in 2019.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
