MAM
Likee collaborates with T-Series to promote series of songs
MUMBAI: Short video platform Likee has collaborated with film and music production giant T-Series to promote an upcoming series of 12 songs by some of the most popular singers in the country. The collaboration also comes as an opportunity for some of Likee influencers to feature in the music videos and films produced by T-Series.
The songs, to be promoted as part of the collaboration, will be sung by popular vocalists, including Tulsi Kumar, Guru Randhawa, Dhvani Bhanushali, among others. The songs will be filmed on acclaimed actors/performers such as Divya Khosla Kumar, Khushali Kumar and Himansh Kohli.
Likee creators can also be a part of the grand gala by joining a hashtag challenge and posting their videos on the songs. Top Likee influencers are also slated to be a part of the same. They might be featured in the official music videos alongside the singers and the actors who are part of the collaboration.
Abhishek Dutta, Head of Likee India, said, “This collaboration with T-Series is one of the biggest for Likee in terms of magnitude and star power. A pool of popular singers and actors are coming together for the project and Likee is excited to help them promote their content, taking it to millions of our users. This is also a unique opportunity for our influencers, as T-Series will feature them.”
Talking about the collaboration, T-Series president Neeraj Kalyan said, “Being one of the biggest production houses in the country, this project is in sync with the stature of T-Series. A key player here is Likee as it will take the songs/content to millions of users across the country.”
Popular Bollywood singer Tulsi Kumar, said, “A good platform for promotion is as vital as a renowned production brand for the success of a song. Hence, I am elated that Likee will promote the songs for us and take it across to millions of music lovers.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI:Â Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
