MAM
LIFW 2004 preponed to tally with buying season April
MUMBAI: Good news awaits fashion aficionados and designers alike. The Lakme India Fashion Week (LIFW) 2004, which was scheduled to be held in July 2004 has been preponed by three months.
The Fashion Design Council of India (FDCI), which organizes LIFW in India, recently announced that the much-publicised fashion mega-event, will be held in Delhi from 23-29 April, 2004.
According to a company release, the dates of the event was pushed forward in keeping with the international buying season. The new schedule will facilitate buyers to place their orders with designers well in time to meet their requirements for the Fall/Winter season. The release explains the decision was taken at a FDCI board meeting, held in Delhi, on October 21.
FDCI is a non-profit, apex body, representing the Indian fashion design industry.
The release quoted FDCI’s executive director Vinod Kaul, as saying, “We decided to move LIFW 2004 from July to April as we need to synergise the event dates with the international buyers’ calendar. We have decided to schedule the event just before the Australian Fashion Week, which is held in the first week of May.”
Kaul says, “The month of April also gives domestic and international buyers, enough lead time to place their orders with designers for the Fall/Winter season, and we still have adequate time to organise a second market week in Mumbai later in the year”, he adds.
Kaul mentions that the shift in dates was also decided after suggestions and feedback from international retailers, at New York Fashion Week (NYFW) and Milan Fashion Week (MFW), which he visited recently.
AD Agencies
Prakash Nair reportedly quits Ogilvy after 23 years
One of the agency’s longest-serving leaders has moved on, with his next destination still unknown
MUMBAI: After more than two decades at one address, Prakash Nair has left the building. The president and head of office, north at Ogilvy has moved on from the agency, according to highly placed industry sources. His next move remains unknown. Ogilvy did not respond to requests for comment.
Nair spent over 23 years at the agency, making him one of its longest-serving senior figures. He was elevated to lead the Gurugram office in April 2022, a role that put him at the helm of Ogilvy’s northern operations at a time of considerable churn across the advertising industry.
Before taking charge in the capital, Nair served as associate president at Ogilvy Mumbai, where he worked on some of the agency’s most prized accounts, including Mondelez, Tata Motors, and BP Castrol. Over the years, he built a reputation for driving modern, integrated, and award-winning work, the kind that wins metals at Cannes and keeps clients from straying.
His departure was marked in style. A farewell gathering was held in Delhi, attended by senior figures from across the advertising fraternity, a signal of the regard in which Nair is held in an industry that does not always pause to say goodbye properly.
Where he goes next is the question the industry is now asking. After 23 years at one of the world’s most storied agencies, the answer, when it comes, will be worth watching.
