Ad Campaigns
Lifestyle launches new TVC to showcase latest collection
MUMBAI: Lifestyle has launched its new creative campaign ‘#GotIt’ and embraces the defining moments of fashion and great style that resonates with the uber-cool, urban youth. Inspired by the attitude and global spirit that empowers the generation, the TVC taps into the youth lingo of ‘#GotIt’.
The campaign also reaffirms Lifestyle’s commitment to the latest trends and the best of fashion with a curated collection designed for incredible experiences.
#Gotit seamlessly brings to life trends across all touch points of every fashion journey – including online, mobile, in-store, and social media. The TVC is highly styled, recreating the choices that await us at Lifestyle – an exploration of the different avatars leading to the thrilling ‘#GotIt’ moment. Keeping in tune with contemporary fashion and visual storytelling sensibilities, the brands latest TVC plays out Lifestyle’s curated collection in an impactful and engaging way.
On the TVC launch, Lifestyle senior vice president marketing Srinivas Rao says, “Our youth-centric campaign aptly named #GotIt showcases some of the biggest fashion trends of the season from across the globe. The collection is versatile and designed keeping in mind the consumers' partiality towards experimenting with their looks, their affinity towards social media and expressing their individualism. The TVC reiterates Lifestyle’s positioning as a young, fashionable brand in the minds of the evolved omni-channel fashion shopper.”
Bedazzled with a surrounding mirror effect, the TVC highlights both the clothes and the characters, representative of the myriad of styles and varied segments of the fashion-conscious consumer, who shop at Lifestyle.
Signifying an immersive fashion experience, the high impact TVC captures the elation of finding the right outfit or ensemble as consumers indulge in the power of choice that Lifestyle offers through a curated collection.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
