MAM
Lifesize anoints Gagan Verma as regional director
NEW DELHI: Gagan Verma has been appointed as regional director for India and SAARC region for Lifesize, a division of Logitech and supplier in the field of HD video communication.
Heading Lifesize operations for the region, Verma will be closely working with, Lifesize international VP Andreas Wienold.
Wienold said, “We are pleased to make this announcement welcoming Gagan on board Lifesize. India is a critical market, one that’s poised to see rapid growth with increasing technology adoption amongst consumers and enterprises. We are confident Gagan will provide the strategic leadership direction for the company in India and SAARC region.”
Verma comes on board with over 15 years of industry experience and has in the past held leadership positions in leading telecom peripheral companies in India including TANDBERG (acquired by Cisco), Cisco, Codian, Avaya Global Connect and GTL. His new role will require him to drive business growth, extend partnerships, increase channel expansion and accelerate the company’s foothold across India and SAARC region.
“From inception, Lifesize has had a vision to change the way people communicate and do business. Through persistent innovation Lifesize fulfills that dream every day. My goal is to make visual communication a part of everyday business collaboration. I’m looking forward to continuously driving growth and innovation within both the company and the video communications industry, bringing quality visual communication to anyone, anywhere,” said Verma.
Prior to joining Lifesize, Verma was associated with Polycom India for more than three years leading the government and public sector business and was also heading its enterprise business for the northern region.
MAM
Adbhoot weaves AI magic into CottonKing Aura linen campaign
Subtle AI craft brings premium linen’s texture, fall and finesse to life in cinematic film that feels tangibly real.
MUMBAI: Adbhoot has threaded the needle perfectly using AI so invisibly that the real star of Cottonking’s new premium linen range, Aura, gets to shine. The campaign, built around the insight that premium clothing isn’t merely worn but experienced, puts the fabric itself centre stage. Instead of flashy drama or exaggerated styling, every frame focuses on what truly defines Aura: its visible weave, natural drape, soft finish and effortless movement. The result feels so tactile you almost want to reach out and touch the screen.
What sets the work apart is its quiet confidence in technology. There is no “look at our AI” fanfare. Adbhoot treated the tool as a precision filmmaking instrument ensuring consistent model features, accurate proportions, natural lighting behaviour and real-world physics so the film feels polished, controlled and unmistakably premium rather than artificial.
Adbhoot, founder & creative director Vaibhav Pandit explained, “AI is powerful only when it doesn’t announce itself. For Aura, our intent was clear. The fabric needed to feel tangible, the lighting needed to behave naturally, and the model had to remain authentic throughout. We shaped AI around the brief, not the other way around.”
Cottonking director Koushik Marathe added, “With Aura, our vision was clear: to create a premium linen range that feels elevated not just in look, but in experience. Linen is a fabric of character, it breathes, it moves, and it carries a distinct elegance that can’t be replicated. This campaign captures that essence beautifully.”
The campaign marks another step in Adbhoot’s thoughtful approach to modern storytelling, innovation supports the narrative rather than stealing the spotlight. In an era when AI is often used to grab attention, this one stands out by staying quietly honest letting the linen do the talking and the craft do the work.
From weave to wind-blown drape, Aura doesn’t just look premium, it feels it. And thanks to Adbhoot’s restrained touch, viewers are left with the impression of real fabric, real movement, and real emotion rather than pixels and prompts. In the world of fashion advertising, that’s the kind of seamless finish that really leaves a mark.
