Lifebridge group chief Rajagopal G takes charge as chairman of senior living body ASLI

NEW DELHI: India’s senior living sector has a new standard-bearer. Rajagopal G, co-founder, director and group chief executive of Lifebridge Group, has been appointed chairman of the Association of Senior Living India for the 2026-2028 term, succeeding Rajit Mehta.

The appointment lands at a pivotal moment. India’s elderly population is growing rapidly, the so-called silver economy is gathering momentum, and the sector is pushing hard for specialised geriatric services, elder-centric policy frameworks and inclusive insurance models. ASLI, founded in 2011, is the country’s first voluntary membership association dedicated to the senior living and care sector, representing healthcare and hospitality providers, NGOs, home caregivers, developers and corporate entities.

Rajagopal brings over three decades of experience to the role. Under his leadership, Lifebridge Group has built an integrated model across the ageing continuum: Serene Communities for senior living, KITES Senior Care for out-of-hospital geriatric care, and Seniorshield for preventive health technology. Together, the three platforms support thousands of seniors across India.

Speaking on his appointment, Rajagopal said: “I am honoured to lead ASLI as India stands on the cusp of a silver wave. Our priority will be to collaborate with the government and industry stakeholders to standardise care, advocate for inclusive insurance models, and ensure that every senior in India has access to a life of dignity, innovation, and compassion.”

India is greying fast. The sector finally has someone who has spent three decades thinking about little else.