MAM
Life OK claws back to number four
MUMBAI: The war for ‘the best among the rest‘ continues even as the top three positions see no change in week 37 of TAM TV ratings.
Life OK, a sister channel of Star Plus is the highest gainer this week and is back at the number four position with 322,364 GVTs (276,290). As reported earlier by indiantelevision.com, Life OK general manager Ajit Thakur had said that in the coming weeks the channel plans to aggressively invest in content promising its viewers a never-seen-before experience. Well this attitude has worked wonders for the channel.
 |
|---|
Other GECs saw a drop in their viewership. Star Plus continues to rule the chart with 477,029 GVTs (494,732). Not quite far behind is Colors which continues to maintain its number two position recording 463,869 GVTs (452,851). Zee TV holds its no three spot with 398,993 GVTs (410,774).
Sab, a sister channel of Sony maintains its number five position as it rated 312,053 GVTs (322,392). Sony takes the back seat at number six with 292,852 GVTs (346,122). Sahara One continues to be at the bottom scoring 28,749 GVTs (28,742).
Back to the chart topper, Star Plus channel‘s popular show Diya aur Baati Hum saw a drop in its ratings and rated 8,803 TVTs (9,765). Another prime time show, Yeh Rishta Kya Kehlata Hai scored 6,144 TVTs (7,261). Pyar Ka Dard Hai reported 6,930 TVTs (6,840) and Saathiya registered 6,002 TVTs (6,079). Reality show Junior Master Chef lost its audiences witnessing a drop 2,160 TVTs (2,370).
Colors‘ popular celebrity dance reality show Jhalak Dikhhla Jaa aired its grand finale on 14 September and registered 8,822 TVTs. Long running fiction series Balika Vadhu saw a huge growth and rated 6,278 TVTs (5,912), Madhubala – Ek Ishq Ek Junoon scored 4,442 TVTs (4,847) and Uttaran reported 4,154 TVTs (4,450). The comedy show Comedy Nights with Kapil garnered 7,215 TVTs (7,983).
Zee TV‘s reality dance show DID Super Moms aired its grand finale on 8 September and scored 6,087 TVTs. Its fictional offering Qubool Hai witnessed a drop recording 5,956 TVTs (6,380). Pavitra Rishta generated 4,280 TVTs (5,163). It‘s long running series Sapne Suhane Ladakpan Ke scored 5,362 TVTs (4,785). The channel‘s historical show Jodha Akbar seems to attract audiences by its interesting track taking its tally to 6,981 TVTs (7,259). Drama series Do Dil Bandhe Ek Dori Se registered 5,047 TVTs (5,946). Its new offering Buddha did not mangae to grab attention of the viewers and socred 1,450 TVTs.
 |
|---|
Fourth placed, Life OK‘s top series Mahadev rated 2,585 TVTs (2,511). Do Dil Ek Jaan stood at 2,585 TVTs (2,511), Savdhan India rated 2,734 TVTs (2,651), whereas Shapath generated 3,410 TVTs (3,339) and Gustakh Dil rated 1,444 TVTs (1,333).
Fifth placed, Sab‘s fiction show Taarak Mehta Ka Ooltah Chashmah continues to be the channel leader with 6,816 TVTs (6,751). Chidiya Ghar has propped up this week as it scored 3,430 TVTs (3,064). Lapataganj reported 2,347 TVTs (2,062). FIR rated 2,055 TVTs (2,209). Other fictional shows witnessed marginal rise and fall as well.
Sixth placed, Sony‘s long running crime series CID witnessed a drop recording 5,391 TVTs (5,941) and Crime Petrol saw a healthy rise scored 3,739 TVTs (3,418). The channel‘s historical show Maharana Pratap generated 3,151 TVTs (3,354). KBC saw a drop in its ratings as it rated 5,049 TVTs (8,950), 6,027 TVTs (8,460) and 6698 TVTs on Friday, Saturday and Sunday respectively. Comedy Circus garnered 3,409 TVTs. Other fiction shows either held on to their viewership or dipped marginally during the week.
In the movie channel genre, Zee Cinema reported 191,359 GVTs (206,038); Star Gold witnessed a slight rise to182,350 GVTs (176,904) and Movies OK rated 100,401 GVTs (105,357). On the other hand, new entrant &pictures garnered 67,774 GVTs (57,197). Max saw a healthy rise when it scored 192,416 GVTs (179,760).
Well, it seems the GECs are having a good roller coaster ride. Let‘s see what’s in-store for the GECs in the coming weeks.
MAM
Netflix Q1 2026 earnings ad growth and content spending in focus
Streaming giant set to report results on Thursday after walking away from Warner Bros Discovery takeover.
MUMBAI: Netflix is about to hit play on its latest quarterly numbers and investors are hoping the plot thickens in all the right ways. The streaming leader reports its first-quarter 2026 earnings on Thursday, marking its first set of results since it walked away from a proposed takeover of Warner Bros Discovery. That failed bid would have handed Netflix prized franchises such as Game of Thrones and Friends on a silver platter, sparing the costly effort of building its own library. Instead, the company now faces tougher competition from a potential $110 billion Warner Bros-Paramount Skydance combination, should that deal close.
Analysts polled by LSEG expect Netflix to post a 15.5 per cent rise in revenue to $12.18 billion, with advertising contributing $634 million. The company raised US prices in March, a move some believe could prompt an upward revision to its full-year revenue forecast and nudge more subscribers towards the faster-growing ad-supported tier.
Netflix shares have climbed 13 per cent so far this year and are up roughly 26 per cent since the company stepped back from the $72 billion Warner Bros deal. With the merger drama behind it, the spotlight now shifts to how aggressively Netflix can expand its advertising business and live programming.
“We’re kind of entering another phase for the ad business, where they are becoming one of the largest scaled global advertising platforms,” said Gabelli Funds portfolio manager John Belton, which holds Netflix shares.
During the quarter, Netflix beefed up its live slate with a BTS concert streamed from Seoul that drew 18.4 million viewers worldwide and the 2026 World Baseball Classic, which became the most-streamed baseball game globally. Investors are watching for signals that the company will lean further into sports and other live events to fuel ad revenue growth.
The results come at a pivotal moment. Having dodged what could have been a debt-heavy acquisition, Netflix has the freedom and the cash to double down on its core strengths: original content spending and building a robust, scaled advertising platform. Whether the numbers deliver a binge-worthy performance or leave viewers wanting more, one thing is clear: the streaming wars are far from over, and Netflix is determined to keep its crown.
Expect plenty of drama when the figures drop after all, in the world of streaming, every quarter is its own cliffhanger.
