MAM
Life OK claws back to number four
MUMBAI: The war for ‘the best among the rest‘ continues even as the top three positions see no change in week 37 of TAM TV ratings.
Life OK, a sister channel of Star Plus is the highest gainer this week and is back at the number four position with 322,364 GVTs (276,290). As reported earlier by indiantelevision.com, Life OK general manager Ajit Thakur had said that in the coming weeks the channel plans to aggressively invest in content promising its viewers a never-seen-before experience. Well this attitude has worked wonders for the channel.
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Other GECs saw a drop in their viewership. Star Plus continues to rule the chart with 477,029 GVTs (494,732). Not quite far behind is Colors which continues to maintain its number two position recording 463,869 GVTs (452,851). Zee TV holds its no three spot with 398,993 GVTs (410,774).
Sab, a sister channel of Sony maintains its number five position as it rated 312,053 GVTs (322,392). Sony takes the back seat at number six with 292,852 GVTs (346,122). Sahara One continues to be at the bottom scoring 28,749 GVTs (28,742).
Back to the chart topper, Star Plus channel‘s popular show Diya aur Baati Hum saw a drop in its ratings and rated 8,803 TVTs (9,765). Another prime time show, Yeh Rishta Kya Kehlata Hai scored 6,144 TVTs (7,261). Pyar Ka Dard Hai reported 6,930 TVTs (6,840) and Saathiya registered 6,002 TVTs (6,079). Reality show Junior Master Chef lost its audiences witnessing a drop 2,160 TVTs (2,370).
Colors‘ popular celebrity dance reality show Jhalak Dikhhla Jaa aired its grand finale on 14 September and registered 8,822 TVTs. Long running fiction series Balika Vadhu saw a huge growth and rated 6,278 TVTs (5,912), Madhubala – Ek Ishq Ek Junoon scored 4,442 TVTs (4,847) and Uttaran reported 4,154 TVTs (4,450). The comedy show Comedy Nights with Kapil garnered 7,215 TVTs (7,983).
Zee TV‘s reality dance show DID Super Moms aired its grand finale on 8 September and scored 6,087 TVTs. Its fictional offering Qubool Hai witnessed a drop recording 5,956 TVTs (6,380). Pavitra Rishta generated 4,280 TVTs (5,163). It‘s long running series Sapne Suhane Ladakpan Ke scored 5,362 TVTs (4,785). The channel‘s historical show Jodha Akbar seems to attract audiences by its interesting track taking its tally to 6,981 TVTs (7,259). Drama series Do Dil Bandhe Ek Dori Se registered 5,047 TVTs (5,946). Its new offering Buddha did not mangae to grab attention of the viewers and socred 1,450 TVTs.
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Fourth placed, Life OK‘s top series Mahadev rated 2,585 TVTs (2,511). Do Dil Ek Jaan stood at 2,585 TVTs (2,511), Savdhan India rated 2,734 TVTs (2,651), whereas Shapath generated 3,410 TVTs (3,339) and Gustakh Dil rated 1,444 TVTs (1,333).
Fifth placed, Sab‘s fiction show Taarak Mehta Ka Ooltah Chashmah continues to be the channel leader with 6,816 TVTs (6,751). Chidiya Ghar has propped up this week as it scored 3,430 TVTs (3,064). Lapataganj reported 2,347 TVTs (2,062). FIR rated 2,055 TVTs (2,209). Other fictional shows witnessed marginal rise and fall as well.
Sixth placed, Sony‘s long running crime series CID witnessed a drop recording 5,391 TVTs (5,941) and Crime Petrol saw a healthy rise scored 3,739 TVTs (3,418). The channel‘s historical show Maharana Pratap generated 3,151 TVTs (3,354). KBC saw a drop in its ratings as it rated 5,049 TVTs (8,950), 6,027 TVTs (8,460) and 6698 TVTs on Friday, Saturday and Sunday respectively. Comedy Circus garnered 3,409 TVTs. Other fiction shows either held on to their viewership or dipped marginally during the week.
In the movie channel genre, Zee Cinema reported 191,359 GVTs (206,038); Star Gold witnessed a slight rise to182,350 GVTs (176,904) and Movies OK rated 100,401 GVTs (105,357). On the other hand, new entrant &pictures garnered 67,774 GVTs (57,197). Max saw a healthy rise when it scored 192,416 GVTs (179,760).
Well, it seems the GECs are having a good roller coaster ride. Let‘s see what’s in-store for the GECs in the coming weeks.
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
