MAM
Liberty General Insurance’s Independence Day film celebrates worry-free journeys
Mumbai: As India celebrates its 78th Independence Day, Liberty General Insurance has released its new brand film. The film offers a humorous depiction of the freedom and peace of mind provided by their services to car owners. Set against the backdrop of a family’s picnic journey, the film highlights the importance of roadside assistance cover freshly and engagingly.
The film humorously depicts exaggerated car troubles during a family’s outing, only to have each issue swiftly resolved by the ever-reliable Liberty General Insurance. From flat tires to unexpected breakdowns, the film highlights the often-overlooked hero of car ownership: roadside assistance cover. Liberty General Insurance shows that no matter the obstacle, they are always there to ensure a smooth ride. Vibrant colors, upbeat music, and quirky animations combine to create a joyful and engaging narrative that underscores the importance of being prepared for anything on the road.
“At Liberty General Insurance, we believe that true freedom comes with the peace of mind that you’re covered, no matter what happens on the road. Whether it’s through our prompt roadside assistance or our quick claims process, this Independence Day film is not just a celebration of our services but also of the freedom that comes with knowing we’ve got your back,” said Liberty General Insurance CEO & whole-time director Parag Ved.
“We’ve used humor and creativity to demonstrate our commitment to being a dependable partner for car owners, ensuring they can enjoy life’s moments without worry,” Ved added.
The film serves as a powerful tool to reinforce Liberty General Insurance’s brand promise of reliability and customer care. By showcasing relatable, everyday scenarios in a humorous light, the film ensures that the message of security and trust resonates with viewers long after the credits roll.
Brands
Vodafone Idea elevates Vineeth Jayendranath as VP, marketing head Mumbai
Telecom marketer takes charge of Mumbai circle with growth and brand focus
MUMBAI: Vodafone Idea Limited has promoted Vineeth Jayendranath to vice president, marketing head for the Mumbai circle, marking a key milestone in his career as the telecom operator sharpens its regional strategy.
In his new role, Jayendranath will lead marketing efforts across prepaid and postpaid segments in one of the country’s most competitive telecom markets. His mandate includes driving revenue growth, strengthening brand positioning, and deepening customer engagement, while also managing profit and loss responsibilities for the circle.
Sharing the update, Vineeth Jayendranath said, “Excited to share, I am starting my new stint as Vice President, Marketing Head for Mumbai circle at Vodafone Idea Ltd. Would like to thank everyone who has supported me in this journey.”
Jayendranath brings over 12 years of experience spanning telecom and IT, with a strong focus on customer value management and data-led marketing. Since joining Vodafone Idea, he has held multiple leadership roles, most recently serving as general manager leading customer value management and prepaid business across Gujarat, Maharashtra and Goa.
During this period, he handled large subscriber bases and multi-billion rupee revenue portfolios, while rolling out hyper-personalised campaigns and a “segment of one” strategy to improve customer retention and upgrades. He also championed a digital-first approach, pushing adoption of data services and unlimited plans through targeted, insight-driven initiatives.
Earlier, he worked with Idea Cellular Ltd in strategy and business intelligence roles, and began his career at Infosys as a systems engineer. A brief stint at Hyundai Motor India Ltd during his internship added early exposure to marketing strategy.
An alumnus of SVKM’s Narsee Monjee Institute of Management Studies, Jayendranath has steadily built a reputation for combining analytics with marketing execution.
His elevation comes as telecom players double down on circle-level strategies to stay competitive, and Vodafone Idea appears to be betting on data-backed marketing to keep Mumbai firmly in its corner.
