MAM
LG to push Lead 11 platform during Champions Trophy
MUMBAI: LG, which is an official International Cricket Council (ICC) partner, will focus on its Lead 11 platform for the Champions Trophy. Speaking to Indiantelevision.com, LG India marketing head V Ramachandran says that this is a global concept. Kids from the participating countries are chosen. They will be flown to South Africa. Before the start of each match, they will lead their respective teams on to the ground. From India LG will send around 15 kids to South Africa. Over the past few weeks, the company has been doing on-ground activities by having a presence in malls and multiplexes. LG has also created awareness about this initiative through trade exhibitions that it routinely conducts across the country. Ramachandran adds that for the festive season, which kicked off with Onam, the company is looking at a 35 per cent growth in turnover despite the downturn. New products will be launched in the mobile phone and LCD categories and the aim will be to bring freshness to its portfolio. LG‘s marketing spend for the festive season will be 10 per cent higher compared with the same period last year. It will spend around Rs 1.2 billion in marketing activities, says Ramachandran.
MAM
BLS International launches #VisaReady campaign to guide applicants
Initiative targets visa myths, delays and rejections with practical guidance
MUMBAI: Visa woes may soon meet their match because paperwork, it seems, is finally getting a user manual. BLS International has rolled out a new awareness drive, #VisaReadyWithBLSInternational, aimed at simplifying the often confusing visa application process and reducing delays caused by misinformation and incomplete documentation. The campaign, led across social media platforms, zeroes in on a long-standing pain point for travellers: lack of clarity around procedures, timelines and requirements. By offering step-by-step guidance, documentation checklists and clear Dos and Don’ts, the initiative attempts to turn what is typically a stressful process into a more predictable one.
At its core, the campaign also seeks to bust common myths that frequently derail applications issues that often lead to avoidable rejections or last-minute complications. The idea is to equip applicants with practical, actionable insights so they can plan better and submit stronger applications within expected timelines.
The push will not remain limited to digital channels. BLS International plans to extend the initiative across its Visa Application Centres globally, reinforcing awareness at key touchpoints where applicants engage with the process.
BLS International joint managing director Shikhar Aggarwal framed the campaign as more than a communication exercise, emphasising the company’s attempt to embed guidance and preparedness into every stage of the applicant journey.
Operating in over 70 countries and working with more than 46 client governments including embassies, consulates and diplomatic missions, the company has built a sizeable footprint in visa and consular services. With this campaign, it is now leaning into education as much as execution, signalling that in the world of visas, clarity might just be the new currency.
