Ad Campaigns
LG to patriots: #KarSalaam
MUMBAI: LG has launched the #KarSalaam initiative which aims to salute the spirit and sacrifices of the Indian soldiers to celebrate India’s upcoming Republic Day.
Through this initiative, LG is seeking to tap into the patriotic fervor of the season to establish itself as a brand that cares for Indians and their sentiments.
LG is inviting all Indians to share their messages and good wishes for the brave men and women of Indian armed forces. LG plans to reach out to Indian citizens through radio and other communication channels to capture their wishes for the soldiers. Campaigns will be held on social media networks too inviting Indians to express their gratitude to Indian soldiers by sharing their messages. LG invites all Indians to #KarSalaam (express gratitude) on the website www.karsalaam.in.
LG is also inviting families of soldiers to post their messages on this website and share their feelings with their countrymen.
Moreover, LG has also decided to contribute a portion of the income generated from every LG product purchased from now to 26th January, 2017 towards the ‘India National Defence Fund.’
LG Electronics India head – corporate marketing Amit Gujral said, “The selfless devotion our armed forces calls for adulation and what could be a better occasion than this Republic Day. As a small token of our effort to salute the spirit of India, LG will contribute a certain amount to the National Defence Fund and our citizens’ wishes will be shared with the Indian soldiers..”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
