MAM
LG ropes in 3 Bollywood stars as brand ambassadors for mobile phones
MUMBAI: LG Electronics India has roped in John Abraham, Genelia D‘Souza and Abhay Deol as brand ambassadors for LG mobile phones in India.
LGEIL business group marketing head mobile communications Sudhin Mathur says, “
LG Mobiles will now deliver energised experiences in an unordinary way. As part of our overall strategy to reposition LG Mobiles as a youthful brand, the brand ambassadors‘ will help us relating with our consumers.”
As brand ambassadors, John Abraham, Genelia D‘Souza and Abhay Deol will play a key role creating connect for the brand with the consumers.
Deol says, “I always stand for what I believe, be it professional or personal life. Brand LG has always been a personal favourite. These phones come with the perfect bundle of offerings that any youngster would want and is a perfect fit with me!”
“I love the networking concept in LG phones. The new range of LG phones makes it extremely convenient by offering whatever one needs and nothing which we don‘t,” says John Abraham.
“LG mobile phones are trendy, stylish, funky and chic; just the way I am. It is an honour to be associated with LG mobile phones. The mobile phones are so conveniently designed that it makes it user friendly and simple to operate,” avers Genelia D‘Souza
LG has planned an aggressive multi-media campaign covering television, radio, outdoor, cinema and internet which will be supplemented by print ads released during strategic periods.
The first campaign will break in the first quarter of 2010. LG Mobiles will be targeting to gain double digits among the young Indian consumers.
MUMBAI: In India’s fast-moving payments race, Visa has just swiped in a new leader. The company has named Suresh Sethi as its India country head, marking a key leadership shift as it sharpens its focus on digital payments growth in the market. Sethi steps into the role following his recent exit from Protean eGov Technologies, where he served as chief executive officer. He succeeds Sandeep Ghosh, who has moved on after more than four years at Visa to pursue an external opportunity.
The appointment comes at a time when Visa is doubling down on its expansion strategy across India and the wider region, deepening partnerships and accelerating adoption in an increasingly competitive digital payments ecosystem.
Sethi brings with him a broad, cross-market perspective shaped by decades of experience across corporate banking, retail financial services, mobile money and large-scale government technology initiatives. He began his career at Citigroup, where he spent 14 years working across India, Africa, South America and the United States, focusing on transaction banking services within the corporate bank.
His appointment signals a blend of institutional experience and market familiarity qualities that could prove critical as Visa navigates a landscape where fintech innovation, regulatory evolution and consumer adoption are all accelerating at once.
As digital payments in India continue to scale rapidly, the leadership change underscores a simple reality, in a market where every tap, scan and swipe counts, who leads the charge can matter just as much as the technology itself.
