MAM
LG findings state consumers gung ho about HD TV
MUMBAI: LG Electronics, based on a market analysis conducted by the International Data Corporation (IDC) has revealed its latest findings on the television purchasing trends.
According to the survey, conducted to show real world, real time buying behavior of likely TV purchasers, consumers are excited about purchasing large and new high definition TVs (HD TVs) and are willing to spend significant amount of money, even though they are confused by terminologies and choices. The ideal consumer choice is a 42” HD flat TV from a major consumer electronic vendor in a familiar retail environment.
The web-based survey held among 1,200 consumers in the US, were inclined to buying a TV in the near future, with an average income of US $110,000 a year. The average age of respondents was 47 years.
“High-definition is being heralded as the biggest thing to happen to the television since colour. HD is a wide screen, high-resolution format that has five times more information on the screen than conventional television. Size is everything in televisions – consumers’ focus on large screens and we found the 42-inch screen to be the most sought after. To satisfy market demand, at LG we will focus on manufacturing innovative 42 inch television sets,” said LG Electronics Gulf FZE president C H Lee.
Price ranked second to screen size in influencing purchasing decisions, while aspect ratio was considered least important. Only 62 per cent of the respondents rated aspect ratio to be an influencer in buying television sets. Plasma displays scored over LCD TVs, projection TVs and traditional tube TVs – 38 per cent voted for plasma TVs while 36 per cent preferred LCD TVs. Among projection TVs, Digital Light Processing (DLP) projection TVs grabbed 46 per cent of the technology preference rate, leaving 19 per cent preferring LCD projection TVs.
Consumers preferred to buy television sets in consumer electronic stores (55 per cent) compared to warehouse stores (11 per cent) and online retailers (7 per cent).
“Our high-end plasma TV, the 42 inch PY1 series, boasts of a luxurious design and immaculate picture quality, while our mass market model, the 42 inch PX4 series, offers the best quality in its range with our image enhancing technology ‘film filter’ with the world’s best 10,000:1 contrast ratio,” said Lee.
LG is the market leader in the PDP TV segment in 17 countries including the UK, Germany, Spain, Australia, Saudi Arabia, and South Africa; the company aims to be the market leader in 30 countries by 2005. By focusing on strategic linkages between home audio-video, car infortainment and mobile audio-video business, LG aims to rank among the top three global players in the digital display and media segment by 2007.
MAM
Crocs and Lego launch new collaborative collection in India
Iconic brands bring playful creativity to footwear with first drop on 13 April 2026.
MUMBAI: Crocs and Lego have clicked together once again and this time, the bricks are heading straight for Indian feet. The global footwear brand Crocs has announced the India launch of its latest Crocs x Lego Group collection, following the excitement of their multi-year global partnership unveiled earlier this year. The collaboration celebrates creativity, play, and individuality, merging Crocs’ signature comfort with Lego’s iconic building-block spirit.
The collection will roll out in two phases. A digital-exclusive pre-launch begins on 13 April 2026 on crocs.in, featuring four styles: the Lego Masterbrand Creativity Clog, Lego Midnight Garden Creativity Clog, Lego Creativity Clog, and Kids’ Lego Creativity Clog. Each pair purchased during this phase will include an exclusive Lego minifigure as a collectible bonus.
From May 2026, the full collection will be available across select Crocs stores, VegNonVeg, and Foot Locker outlets nationwide.
The designs playfully blend Crocs’ classic clog silhouette with Lego brick-inspired details, complete with custom Jibbitz charms on the upper and sole. The collection encourages wearers to treat their footwear as a canvas for personal expression, without any set instructions just an open invitation to build, explore, and have fun.
Crocs chief marketing officer Carly Gomez said, “The Lego Group’s boundless imagination makes them the perfect match to Crocs’ wonderfully unordinary spirit. We are both brands that pride ourselves on being built different, celebrating self-expression and fuelling creativity.”
LEGO Group, head of licensing & extended line design & partnerships Satwik Saraswati added, “Our common mission to enable self-expression and wear it with pride only marks the beginning of a journey with endless possibilities.”
The campaign will extend beyond the product launch through creator-led seeding, elevated visual merchandising, and exclusive on-ground previews, supported by a deeper partnership with the Lego India team.
In a market that loves both comfort and fun, Crocs and Lego have built something special, a collection that lets every step feel like playtime. Get ready to click your heels (or rather, your clogs) because this collaboration is set to be a blockbuster hit with Indian fans.
