Brands
LG commences India’s first optical drive plant at Pune
MUMBAI: LG Electronics India has commenced operations of its Greenfield facility for ODD products at Ranjangaon, Pune.
LG has begun manufacturing DVD Writers thus becoming the first company to manufacture the same in India. The DVD writer plant in Ranjangaon is the second largest DVD Writer plant in Asia. The facility presently has a capacity of producing 600,000 units of DVD players per month .
The facility will also have an additional product range to the existing line up. LG Electronics has already begun manufacturing of GSM mobile phones early last year making it the first mobile phone manufacturing company in India. The Pune plant in addition to its current manufacturing facility at Greater Noida will enable the company to expand its consumer reach.
The plant aims to reach up to 1500 manpower base and an investment of Rs. 300 crores till 2010 for ODD plant . With this unit LG India has become the export hub for LG DVD writers catering predominantly to the European markets. The company aims to touch an export turnover of USD 450 million by 2008.
The Ranjangaon plant already caters to manufacturing of refrigerators, colour television sets, microwave ovens and GSM handsets.
LG India MD KR Kim said, “It gives us great pleasure and encouragement to be the only company in India to have a first of its type ODD plant. The Greenfield facility manufactures premium end models of the product which are primarily for exports. The disk drives manufactured in Ranjangaon will cater mainly to the European markets.”
LG adds that the encouraging optimism that the Indian consumer durables market has to offer to LG has driven it to invest Rs. 9 billion for the manufacturing facilities at the Pune plant, out of which Rs 3 billion would be invested in DVD writers. The firm hopes that the move will give it an edge over other players in terms of production and subsequent market share.
Brands
EcoMedia Solutions launches EcoMeter to track carbon impact in media
New tool aims to bring real data and accountability to ads and events
GURUGRAM: EcoMedia Solutions has rolled out EcoMeter, a new solution designed to bring sharper carbon accountability to advertising, media, marketing and events.
Built on its proprietary EMS platform, EcoMeter aims to help brands and agencies measure the environmental impact of campaigns and on-ground activations using real-world data rather than broad estimates.
The move comes as sustainability gains traction across boardrooms, even as measurement within the advertising ecosystem remains patchy and often reliant on spend-based assumptions. EcoMeter attempts to change that by using localised emission factors and activity-based inputs, offering a more grounded view of carbon output.
“Today, most carbon calculations in our industry are derived from spends or broad averages. That does not reflect what is actually happening on the ground,” said EcoMedia Solutions founder & CEO Rumjhum Gupta. She added that the tool factors in variables such as location, execution and materials to deliver a more accurate picture.
The platform allows users to compare media choices based on environmental impact, plan lower-carbon campaigns and generate data-backed ESG and BRSR reports. It spans formats including OOH, DOOH, print, digital and live events, bringing sustainability into the same decision-making framework as cost and performance.
EcoMedia Solutions says the larger goal is to move the industry beyond surface-level sustainability claims towards measurable action. As scrutiny from consumers, investors and regulators intensifies, tools like EcoMeter could play a key role in helping brands back intent with credible data.
With this launch, the company is betting that the next big metric in advertising will not just be reach or ROI, but impact that can be counted in carbon.
