Brands
Lexar snaps up No.1 spot in India’s camera memory card market
MUMBAI: Lexar zooms into top frame with India’s No.1 camera card crown. If memory serves you right make it Lexar. The global memory and storage brand has just captured the No.1 position in India’s camera memory card market, according to the latest CMR Consumer Storage Flash Devices Report (Q1 CY2025).
The numbers speak volumes: Lexar holds a whopping 69 per cent share in the high-performance CFexpress category and 36 per cent market share by value in SD cards, making it the overall leader in the segment. Cfexpress cards, known for lightning-fast speeds, are the go-to choice for professionals working with 4K and 8K content and Lexar seems to have won the confidence of India’s digital creators by a landslide.
“Securing the No.1 position in India’s camera memory card market is a significant milestone,” said Lexar general manager of India Middle East and Africa Fissal Oubida. “This latest CMR report is a testament to our focused strategy, product innovation, and growing trust among professionals and enthusiasts alike.”
Lexar’s rise has been powered by a portfolio that ticks all the right boxes: breakneck read/write speeds, rugged reliability, and storage options that range from compact gigabytes to hefty terabytes. Whether it’s a wedding in the monsoon or wildlife in the Thar, Lexar’s weather-sealed, shockproof cards are built to take the shot and survive it.
The company’s professional-grade offerings include Cfexpress, SDXC, microSD, card readers, and portable SSDs, all geared toward creators who need storage that keeps up with their vision.
Lexar’s Indian distribution muscle via Redington Ltd., Creative Newtech Ltd., and Supertron Electronics Pvt Ltd has also helped the brand stay close to the country’s fast-expanding imaging and content creation ecosystem.
As digital storytelling and creator-led content continue to boom in India, Lexar’s ability to blend speed, safety, and scale has positioned it as a brand not just capturing data but capturing the moment.
Brands
Samsung India elevates Aditya Babbar to lead mobile business
Exec takes charge of MX sales and marketing after Raju Pullan’s exit
NEW DELHI: Samsung India has elevated Aditya Babbar to lead its mobile phone business, following the exit of Raju Antony Pullan.
Babbar, who previously served as vice president within the mobile division, has been appointed head of sales and marketing for the MX (mobile experience) business, effective May 1. In his new role, he will oversee the company’s sales and marketing operations for smartphones and related categories in India, reporting to the executive vice president of the MX business.
A long-time Samsung executive, Babbar brings over a decade of experience within the organisation, having held multiple leadership roles across product, marketing and category management. Most recently, he led product marketing and e-commerce for the mobile division, following earlier stints as head of product and marketing and senior director roles.
His career within Samsung Electronics and its India operations has also included responsibilities for flagship devices, tablets and wearables, giving him a broad view of the company’s premium and mass-market portfolio.
Babbar succeeds Pullan, who stepped down from the role, marking a leadership transition at a time when India remains a key battleground for global smartphone makers.
The appointment signals continuity within Samsung’s leadership bench, with an internal candidate stepping up to steer one of its most critical business units in a highly competitive market.
