MAM
Let principles govern, not rules: Sridhar
VARCA, GOA: In an increasingly shrinking world, an ad message not only needs to be precise but sensible as well. A certain amount of self regulation is required on part of the brand and the creative minds behind an ad campaign in order to maintain the parameters of decency and not to step outside the boundary wall, said Leo Burnett national creative director KV Sridhar (popularly called Pops).
“We are dealing with two things. First is the current scenario where print and TV dominate the ad landscape. In this case we may monitor and modify the objectionable ads. Second is the future where Internet or any other medium may dominate and we don‘t know yet whether we will be able to monitor/regulate the ads as we do now. It is better to be governed by principles than by rules,” Sridhar noted.
Speaking at Goafest 2012, Sridhar went on to compare the science of marketing to the art of flirting. If done with charm and panache, both parties involved will enjoy it and have a good time. If the act borders on crass or inappropriate, it is most likely to land the individual in trouble with a slap on his face. But if he crosses the lines of decency and respect, he may even land up in jail. The advertising scene today, according to Sridhar, falls in the second category and should employ self regulation not to crossover to the third and land in more trouble.
Every industry has two types of people – those who care and those who don’t. The former category will always be sensitive towards the interests of those around them. There is a need to be sensitive towards the multiple ethnicities, cultures and communities that co-exist in the world. It is not only the humans that one needs to be sensitive towards. Animals and environment also need to be considered in the same light.
MAM
Time brings TIME100 Next franchise to India with Reliance
List to spotlight 100 emerging leaders, gala set for December 2026 in Mumbai.
MUMBAI: It’s about time India’s next wave got a global spotlight and now, it’s on the list. New York-headquartered Time is expanding its TIME100 Next franchise to India, partnering with Reliance Industries Limited to launch TIME100 Next India, its first international extension of the rising leaders platform. The announcement was made at the Time100 Gala in New York by Jessica Sibley and Nita Mukesh Ambani, signalling a strategic push to tap into India’s growing influence across sectors.
The India edition will recognise 100 emerging leaders from the country and the global Indian diaspora, spanning business, science, sports, arts and social impact. The list will be curated by Time’s editorial team and published online, continuing the franchise’s focus on identifying individuals shaping the future.
The initiative will culminate in a gala event scheduled for December 2026 at the Nita Mukesh Ambani Cultural Centre, anchoring the platform within India’s cultural and business ecosystem.
TIME’s broader Time100 franchise has steadily expanded its global footprint since 2021 through events and impact-led initiatives. Executives noted that India’s growing pool of influential voices and innovators made it a natural next step for the platform’s international ambitions.
For Reliance, the partnership aligns with its broader push to support emerging talent and ideas on a global stage. For Time, it marks a timely bet on India not just as a market, but as a talent engine shaping the next chapter of global leadership.
