Ad Campaigns
Let go of the FOMO and ‘Do Nothing’ this summer, says Cadbury 5Star’s quirky new campaign
Mumbai: In the chaos of modern life, Cadbury 5Star, the beloved chocolate brand, has always set itself apart by advocating for those few restful minutes where one can unplug from everything around them and do nothing.
Recognising the demands and pressures that young people go through every day to do more, achieve more, and experience more, Cadbury 5Star believes in a counter-culture that empowers them to take a step back, let go of the FOMO and take some time to simply ‘do nothing’.
Reiterating the brand proposition with this new and creative campaign, it invites individuals to ‘Do Nothing’ by creating space for a little bit of downtime while indulging in the delectable taste of a Cadbury 5Star by reimagining the familiar and iconic chocolate bar as items signifying relaxation. The chocolate and caramel bar is depicted as a hammock, a sofa, and a literal escape key on the keyboard.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
