MAM
Leo Burnett’s six ads reach New York Festivals finals
MUMBAI: Six ads made by Leo Burnett India ads have achieved the finalist status in the New York Festivals 2005 Print Advertising Awards competition.
These ads will now go on to the next round of judging and compete for gold, silver and bronze world medals.
The six ads were chosen amongst 4,313 entries from 62 countries. To have achieved the finalist status indicates that this particular work was in the top 22 per cent of advertising or design excellence in the world.
Magazine, newspaper, and outdoor entries were judged online by an international panel of 80 creative directors representing every major advertising center around the world, and local panels organised in England, Germany, Greece, Puerto Rico, and cities throughout the United States evaluated the Design and Collateral pieces.
The ads are as follows:
‘Hole’ — McDonalds (Retail Restaurants)
‘Home Delivery’ —- McDonalds campaign (Outdoor/Transit/Posters: Retail Restaurants)
‘Tree’ — Atlas Cycles (Outdoor/Transit/Posters: Automotive Products)
‘3 Hours’ — Heinz Tomato Ketchup (Outdoor/Transit/Posters: Foods)
‘Tiger Blood Stripes’ — Sanctuary Magazine (Outdoor/Transit/Posters: Civic/Social Education)
‘Invite Book: Temple Of Dawn’ — Steinmetz Direct Mail (Trade & Manufacturing)
Brands
Hyundai and TVS Motor partner to develop electric three wheelers
Joint development pact targets last mile mobility with localisation push
MUMBAI: Three wheels, one big ambition and a charge towards the future. Hyundai Motor Company and TVS Motor Company have signed a joint development agreement to co-create electric three-wheelers (E3Ws), aiming to crack India’s complex last-mile mobility puzzle. The collaboration moves beyond concept talk into execution mode, building on the E3W prototype first showcased at the Bharat Mobility Global Expo 2025. The goal now is clear, design, develop and commercialise a purpose-built vehicle tailored to Indian roads, riders and realities.
Under the agreement, Hyundai will lead design and co-development, bringing its global R&D muscle and human-centric engineering approach to the table. TVS Motor, meanwhile, will anchor the product on its electric platform, leveraging deep three-wheeler expertise and local market insight. It will also handle manufacturing and sales in India, with an eye on exports down the line.
The timing is strategic. India remains the world’s largest three-wheeler market, where affordability, durability and adaptability often outweigh sheer innovation. The upcoming E3W aims to strike that balance combining advanced technology with practical features such as adaptive ground clearance for monsoon-hit roads, improved thermal management for tropical climates, and flexible interiors suited for passengers, cargo or emergency use.
A key pillar of the partnership is localisation. Major components will be sourced and manufactured within India, a move expected to strengthen the domestic supply chain, create jobs, lower costs and improve after-sales support.
The shift from prototype to production will involve rigorous testing, certification and refinement to meet regulatory standards and consumer expectations. Dedicated cross-functional teams from both companies are already in place to accelerate timelines.
At a broader level, the tie-up reflects a growing trend in mobility, global players partnering with local specialists to navigate emerging markets. For Hyundai and TVS, the bet is that combining scale with street-level insight could unlock a new chapter in sustainable urban transport, one that runs not just on electricity, but on relevance.
