Ad Campaigns
Leo Burnett’s new McDonald’s campaign gets foodies social over Maharaja burger
MUMBAI: Leo Burnett’s new campaign for McDonald’s titled #ThodaTimeAur aims to get Indian consumers more social.
Calling the new Maharaja Burger as the social burger, the new TVC urges people to spend quality time with friends and family over a hearty McDonald’s burger.
Given the fast paced life, people mostly hurry through their lives and also through their meals, hardly finding time to communicate and share quality offline experiences. Using this simple insight, Leo Burnett has launched a new campaign for McDonald’s – #ThodaTimeAur to help the brand launch its new product offering – the Maharaja Mac – the Social Burger, across the country. The new sandwich is available in two variants – flame grilled Chicken & the first ever veg Mac that takes time to finish, giving people #ThodaTimeAur to catch up with friends and family.
McDonald’s India – West and South marketing and digital director Kedar Teny said, “As we celebrate the 20th anniversary of McDonald’s in India this year, we decided to reinvent one of our most iconic burgers – The Maharaja Mac. The New Maharaja Mac offers a fulfilling dining experience to customers and is a meal in itself. The build of the burger is such that it takes more time to finish, thereby giving people more time to socialise. This proposition takes forward the brand’s agenda of building sociability at the heart of everything it does. The campaign strikes up a conversation with consumers that largely focuses on gaining their share of time. Our campaign tagline #ThodaTimeAur highlights how the Maharaja Mac allows the customer to socialise and spend quality time with their friends and family, and enjoy a memorable dining experience. We are extremely delighted to kick start the year with this exciting launch and will continue to stay attuned to the evolving needs of our customers and constantly innovate menu to stay ahead of the curve.”
Leo Burnett CCO RajDeepak Das added, “Maharaja Mac is the social burger from McDonald’s and its purpose is to allow people more time to socialise with friends and loved ones. Aptly titled #ThodaTimeAur, the campaign demonstrates how with Maharaja Mac’s great taste and large size, one can involve in long conversations, thus helping to further establish the brand’s image as a great place to connect and share for real.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
