Ad Campaigns
Leo Burnett’s new campaign for He Deodorant sees women urging to #ShowMenSomeLove
MUMBAI: Leo Burnett’s new campaign for Emami’s He Deodorant spins an interesting twist to this year’s Men’s Day celebrations on November 19. The Indian brand that has taken a stand on International Men’s Day, has launched a new campaign with the tagline #ShowMenSomeLove platform.
The digital campaign reinforces the brand’s message that men deserve love and respect through a catchy jingle ‘Men’s Day Pe Teri Chhutti’. The unique narrative turns the spotlight on women who express their appreciation for men.
Commenting on the launch of the campaign, Emami director Harsh Agarwal said “Our effort is to do new things always. In a category where all other brands are talking about attracting the opposite sex, we believe there is a need for a different conversation. So last year we decided to stand up for men by initiating the men’s day celebration. The platform found a lot of traction and this year we are taking it forward. Celebrating Men’s day gives us an opportunity to engage with our consumers in an innovative and effective manner.”
Leo Burnett chief creative officer Raj Deepak Das also added, “After having initiated Men’s Day celebration with our #ShowMenSomeLove campaign last year, we wanted to take the narrative to another level and help create a movement in the country around Men’s Day. This year we have put a twist where women have joined in to express their solidarity with the men in their lives through a catchy quirky song.”
Last year, the brand had launched a campaign that asked women to wear blue and initiated the need for Men’s Day celebrations in India.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
