MAM
Leo Burnett ropes in Rajesh Mani as ECD — Mumbai
MUMBAI: Leo Burnett has roped in Rajesh Mani as executive creative director at its Mumbai office.
Mani moves in from Ogilvy and has 12 years of experience.
At Leo Burnett, Mani will be working on various brands such as Bajaj Electricals, Tata Capital, Tashi, HPCL and Vedanta.
Says Leo Burnett NCD KV Sridhar, “Being a Humankind Agency we are always eager to work with creatives who have human stories to tell in simple ways. Mani is completely that kind of person and it will be a pleasure to work alongside him on some of our key clients.”
Besides his five-year stint at Ogilvy, Mani has also worked at Temple Advertising in Bangalore and Triton Communications in Mumbai.
Mani added, “At Ogilvy I worked on one of the best brands in the country — Vodafone. Now it was time to seek new challenges and expand my horizons. Pops gave me an opportunity to do just that. I am happy and excited to come on board.”
Mani’s most recent was being the BlackBerry Boys campaign, which he co-created with Rajiv Rao and wrote that hugely popular song ‘Blackberry boys’.
Moreover, Mani was also part of the core team that launched zoozoos. His other internationally acclaimed work was for the global launch of Lenovo X300 laptops with a film that was showcased during the Beijing olympics titled ‘the flying sumos‘.
MAM
Ganesh Chana Sattu ropes in Ravindra Jadeja for new campaign
Cricketing all-rounder fronts ‘unnatural energy’ push for high-protein roasted gram flour drink.
MUMBAI: Ganesh Chana Sattu has just bowled a natural Yorker that feels positively superhuman and Ravindra Jadeja is the man delivering it. The nutrient-rich, high-protein roasted gram flour brand has launched a fresh campaign featuring the Indian cricketing legend. Conceptualised by TBWA\ Lintas, the campaign playfully explores how something truly natural can unlock extraordinary energy, using extreme visual exaggeration and Jadeja’s larger-than-life athleticism to show the power of sattu in action.
Rather than relying on dramatic storytelling, the film celebrates sattu as an age-old, completely natural ingredient that delivers performance so effective it borders on the unbelievable. It positions the drink as a refreshing, cool fuel for the body perfect for a generation seeking honest, high-protein nutrition without the hype.
Ganesh Consumer Products Limited director Devansh Mimani said, “Sattu has always been valued for its nutritional goodness. With this campaign, we wanted to showcase that energy in an engaging way. Ravindra Jadeja’s personality and athleticism helped us bring alive the idea that a natural drink can power seemingly unbelievable energy.”
TBWA\ Lintas unit creative director Tritirtha Chatterjee added, “The thought was to position Ganesh Sattu as a refreshing, cool drink that naturally powers the body. Ravindra Jadeja was the perfect fit to bring this idea alive. As an all-rounder, his game demands constant energy across batting, bowling and fielding.”
The campaign is now live across TV, digital platforms and social media channels, aiming to boost both brand awareness and product consideration among consumers looking for natural, high-protein alternatives.
In a category full of flashy promises, Ganesh Chana Sattu is quietly reminding everyone that sometimes the most powerful fuel comes from the simplest, most honest ingredients. With Jadeja on board, the brand has found the perfect all-rounder to prove that real energy doesn’t need artificial boosts, it just needs the right sattu.
