MAM
Leo Burnett Mumbai announces new appointments to its senior leadership team
Mumbai – Leo Burnett Mumbai, part of the Publicis Groupe India, has announced new appointments to its senior leadership team. The agency is poised to leverage its momentum and success, and the new leadership team will power the leap forward to the next phase of growth.
The enhanced leadership structure is designed for a culture of greater empowerment, agility in decision making, and the capability to drive more of the new age solutions for clients that Leo Burnett has been making a name for itself for. The Leo Burnett Mumbai senior leadership team now comprises Abhimanyu Khedkar elevated as managing partner, Neetika Aggarwal appointed as managing partner, and Saurabh Dahiya as head of strategy.
Khedkar (Abhi) started his journey with Leo Burnett 8.5 years ago and has now been promoted to managing partner. Abhi has worked on some of the biggest brands in the Burnett portfolio and his work has been recognised at many international and national platforms. His dedication and accomplishments over the years have been instrumental to Leo Burnett’s success and he continues to be an important force in driving the future of the agency.
As managing partner, Aggarwal joins the Leo Burnett Mumbai team to bolster its partnerships, expertise, and capabilities. In a career spanning over two decades, Neetika has accrued enviable experience working with some of the biggest Indian and global brands including Nestle for its confectionary portfolio, PepsiCo foods, Airtel, TOI, Microsoft, Nokia, LG, IndusInd Bank. She also led some of the biggest digital interventions for Facebook including the successful Facebook Thumbstopper and Instagram Love Runs Deep properties. Her last stint before joining Leo Burnett was with VMLY&R. Prior to that she spent a few years with WPP@CP where she was the business and integration lead for Colgate Palmolive, bringing in expertise across ecommerce, CRM and FPD.
Dahiya joined us a few months ago as executive director & head of strategy. In just a short span of time he has been indispensable to the agency in sharpening its strategic creativity capability to drive growth & transformation for clients. Saurabh brings over 18 years of experience, with a career spanning the Middle-East, South East Asia & India in brand, digital and customer experience strategy. Saurabh’s knack for harnessing truth & talent to help brands matter in culture, changing contexts and commercial landscapes will add depth and perspective for Leo Burnett’s client partners.
Together Abhimanyu and Neetika will lead Leo Burnett Mumbai on the business front while Saurabh Dahiya will lead and drive the strategic function.
Commenting on the leadership changes, Leo Burnett, South Asia CEO Amitesh Rao shared, “Leo Burnett Mumbai is one of the top creative agencies in the country today, having seen an incredible run of success in paving the way for new age solutions for its clients. It is also an agency with insatiable ambition and hunger, and the enhanced leadership team is at the vanguard of our future growth and glory. I am delighted to have Abhimanyu, Neetika and Saurabh – with their diverse strategic, corporate and client backgrounds – bring brilliant new perspective to our journey going forward.”
Digital
India leads global adoption of ChatGPT Images 2.0 in first week
From anime avatars to fantasy covers, users turn AI visuals into culture
NEW DELHI: India has emerged as the largest user base for ChatGPT Images 2.0, just a week after its launch by OpenAI, underlining the country’s growing influence on global internet trends.
While the tool was introduced as an advanced image-generation upgrade within ChatGPT, Indian users are quickly reshaping its purpose. Instead of sticking to productivity-led use cases, many are embracing it as a creative playground for self-expression, storytelling and online identity.
From anime-style portraits and cinematic headshots to tarot-inspired visuals and fictional newspaper front pages, the model is being used to create highly stylised, shareable content. Features such as accurate text rendering, multilingual prompts and the ability to generate detailed visuals with minimal input have helped drive rapid adoption.
What sets the latest model apart is its ability to “think” through prompts, generating multiple outputs and adapting to context, including real-time web inputs. But the bigger story lies in how users are engaging with it.
In India, trends are already taking shape. Popular formats include dramatic studio-style lighting edits, LinkedIn-ready headshots, manga-inspired avatars, soft pastel “spring” aesthetics, AI-led fashion moodboards, paparazzi-style visuals and fantasy newspaper covers. Users are also restoring old photographs, creating tarot-style imagery and experimenting with futuristic design concepts.
Local flavour is adding another layer. Prompts such as cinematic portrait collages and Y2K-inspired romantic edits are gaining traction, blending global aesthetics with distinctly Indian internet culture.
The surge reflects a broader shift in how AI tools are being used in the country, moving beyond utility to creativity. As younger users, creators and social media enthusiasts experiment with new visual formats, AI-generated imagery is increasingly becoming part of everyday digital expression.
If early trends hold, ChatGPT Images 2.0 may not just be a tech upgrade but a cultural moment, giving millions a new visual language to play with online.
