Brands
Leo Burnett India leads with 17 finalists in 2023 ONE Asia Creative Awards
Mumbai: Leo Burnett India Mumbai leads all of APAC with 17 finalists in the 2023 ONE Asia Creative Awards, the fast-growing regional awards program and part of The One Club for Creativity. India is also the country with the most finalists, collecting 23 this year.
Leo Burnett India’s finalists selections are for five entries on behalf of four clients. They include six finalists working with Wavemaker India Mumbai for “#BRINGBACK2011” on behalf of Oreo, five with Prodigious Mumbai are for Airtel “Airtel175”, three for Pepsico Lay’s “Smart Farm”, two for Burger King “The Great Celebrity Hack”, and one for Pepsico Lay’s “The Biochar Project”. BBDO India Mumbai has two ONE Asia 2023 finalists, both for “See the Signs #ShareTheLoad” on behalf of P&G India – Ariel.
Rounding out the ONE Asia 2023 finalists from India with one each are Brandcare Medical Advertising and Consultancy Mumbai working with Dr. Suresh Saravdekar Mumbai and Amit Gavathe Mumbai for Keshav Srushtee “Gram Health Locket”; Landor & Fitch Mumbai for Full’r “Eat Like No One’s Watching”; Ogilvy Gurgaon for Coca-Cola India “Stump Cam”; and Subhajit Mukherjee Mumbai with Wunderman Thompson Kolkata for Exide Industries “India Moves on Exide – The Moving Canvas”.
India has the most ONE Asia 2023 finalists with 23, followed by Philippines with 20, Australia and Singapore with 19 each, Japan with 16, mainland China with 13, Thailand with eight, South Korea with seven, Hong Kong SAR-China with five, Taiwan-China with four, Vietnam with three, and Indonesia with two.
The complete list of ONE Asia 2023 finalists can be viewed here. Winners will be announced online on December 12, 2023.
ONE Asia is part of The One Club’s renowned Global Creative Rankings. ONE Asia awards won by agencies and brands now gain them international recognition, and corresponding points contribute to regional and global network and holding company global rankings totals.
Brands
UK’s OnlyFans seeks US investor at $3bn valuation after owner’s death
The adult video platform is seeking stability after the death of its billionaire owner
LONDON: OnlyFans is looking for a new partner. The London-based adult video platform is in advanced talks to sell a minority stake of less than 20 per cent to Architect Capital, a San Francisco-based investment firm, in a deal that would value the business at more than $3bn (£2.2bn).
The move is driven by an urgent need for stability. Leonid Radvinsky, the Ukrainian-American billionaire who owned OnlyFans, died of cancer last month at the age of 43, leaving the future of one of Britain’s most profitable privately held businesses suddenly uncertain.
The choice of Architect Capital is not arbitrary. The firm has deep expertise in financial services, which aligns neatly with OnlyFans’ ambitions to offer banking products to its creators, many of whom have long struggled to access basic financial services because of the nature of their work.
The numbers behind OnlyFans are, by any measure, staggering. The platform posted revenues of $1.4bn in the year to 30th November 2024, with a pre-tax profit of $684m, up four per cent on the prior year. Payments to creators totalled $7.2bn over the same period, a rise of nearly ten per cent. Radvinsky personally collected $701m in dividends from the business in 2024 alone, on top of more than $1bn in such payments he had already received. The platform, run through its parent company Felix International, hosts 4.6m creator accounts, with performers keeping 80 per cent of subscription proceeds and the platform pocketing the remaining 20 per cent. It has 377m fan accounts in total.
The current minority stake talks represent a notable scaling back of ambitions. In January, OnlyFans was reported to be in discussions with Architect about selling a majority stake of 60 per cent. Before that, the company had explored a sale to a consortium led by Forest Road Company, a Los Angeles-based investment firm. Neither deal materialised.
OnlyFans has built an enormously lucrative business on content that mainstream finance has long refused to touch. Now, with its owner gone and a $3bn valuation on the table, it is looking for the kind of respectable institutional backing that might finally persuade the banks to take its calls.
